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Socio-onomastics
The volume seeks to establish socio-onomastics as a field of linguistic inquiry not only within sociolinguistics, but also, and in particular, within pragmatics. The linguistic study of names has a very long history, but also a history sometimes fraught with skepticism, and thus often neglected by linguists in other fields. The volume takes on the challenge of instituting onomastic study into linguistics and pragmatics by focusing on recent trends within socio-onomastics, interactional onomastics, contact onomastics, folk onomastics, and linguistic landscape studies. The volume is an introduction to these fields – with the introductory chapter giving an overview of, and an update on, recent onomastic study – and in addition offers detailed in-depth analyses of place names, person names, street names and commercial names from different perspectives: historically, as well as from the point of view of the impact of globalization and glocalization. All the chapters focus on the use and function of names and naming, on changes in name usage, and on the reasons for, processes in, and results of names in contact.
The Baby Name Countdown
A classic, the baby name countdown (over 120,000 copies sold) is now fully revised and updated for the first time in a decade. Featuring more names than any other guide and based on more than 2.5 million birth records, the book includes brand-new data, a new introduction, a revised section on the most popular baby names of the past year and decade, and updated popularity ratings throughout. Discover at a glance the most popular given names from each decade of the 20th and 21st centuries, meanings and origins of the 3,000 top names, and thousands of rare and exotic monikers. Whether your taste in names is trendy, traditional, or international, The Baby Name Countdown is the ideal resource for every parent searching for the perfect name.
The Orexin System. Basic Science and Role in Sleep Pathology
The orexin system, discovered in 1998, has emerged as a crucial player in regulating the sleep and wake balance inside our brain. This discovery has sparked a burst of novel and dynamic research on the physiology and pathology of sleep. The Orexin System: Basic Science and Role in Sleep Pathology honors this research and the authors share their ideas and perspectives on the novel developments within the field. The book examines the intricate role of the orexin system in regulating sleep and wake, and its interaction with other wake-regulating systems. The orexin system is dissected at the cellular and molecular level to explore the diversity of the orexin-producing neurons, their projections...
Global Resources Outlook 2019
Through a combination of resource efficiency, climate mitigation, carbon removal, and biodiversity protection policies, this report finds that it is feasible and possible to grow economies, increase well-being and remain within planetary boundaries. The analysis and modelling presented in this report are a first attempt to understand the impacts of our growing resource use, and to develop coherent scenario projections for resource efficiency and sustainable production and consumption that decouple economic growth from environmental degradation.
Augmentation Mastopexy
Breast augmentation paired with mastopexy is often regarded as a challenging procedure since it is essentially two surgeries in one. Because of the complexity of the dual procedure, as well as the careful planning required, many doctors avoid performing these surgeries together, instead preferring their patient to undergo two separate surgeries.These two procedures can be safely performed with methodical planning and intra operative execution. This book provides not only insight and instruction on a variety of mastopexy procedures and accompanying types of breast augmentation, but it will also help the clinician determine the optimal surgery for each individual patient. Primarily meant for p...
Neurobiological Basis of Migraine
Published with the New York Academy of Sciences A timely, broad-ranging exploration of the neurobiological basis and molecular mechanisms of migraines Migraines impact the lives of a significant portion of the world's population, afflicting sufferers with severe pain, nausea, and often visual impairment. The WHO views migraines as an important public health issue, and ranks them in its top twenty most disabling illnesses. Neurobiological Basis of Migraine reviews the latest advances made in our understanding of the primary basic mechanisms of migraine headache and provides valuable insights into how these findings are being translated into novel treatment and prevention strategies around the...
Market Segmentation
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of s...
The Analytic Hierarchy Process
Management science is a di scipl ine dedicated to the development of techniques that enable decision makers to cope with the increasing complexity of our world. The early burst of excitement which was spawned by the development and successful applications of linear programming to problems in both the public and private sectors has challenged researchers to develop even more sophisticated methods to deal with the complex nature of decision making. Sophistication, however, does not always trans 1 ate into more complex mathematics. Professor Thomas L. Saaty was working for the U. S. Defense Department and for the U. S. Department of State in the late 1960s and early 1970s. In these positions, P...
Extremes
In anaesthetist Dr Kevin Fong's television programmes he has often demonstrated the impact of extremes on the human body by using his own body as a 'guinea pig'. So Dr Fong is well placed to share his experience of the sheer audacity of medical practice at extreme physiological limits, where human life is balanced on a knife edge. Through gripping accounts of extraordinary events and pioneering medicine, Dr Fong explores how our body responds when tested by the extremes of heat and cold, vacuum and altitude, age and disease. He shows how science, technology and medicine have taken what was once lethal in the world and made it survivable. This is not only a book about medicine, but also about exploration in its broadest sense - and about how, by probing the very limits of our biology, we may ultimately return with a better appreciation of how our bodies work, of what life is, and what it means to be human.
Sustainable Consumption and Production
"This Handbook is an output of UNEP's work towards the implementation of the 10-Year Framework of Programmes on Sustainable Consumption and Production (SCP). This global edition is based on a pilot edition for Asia and the Pacific region that was developed under the EU funded and UNEP managed Regional Policy Support Component of the SWITCH-Asia programme. It is designed to assist policymakers in developing, implementing, monitoring and evaluating policies that support the transition towards SCP. It includes numerous case studies highlighting SCP opportunities and existing successful initiatives from across the world."--Publisher's description.
