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The Elements of International English Style
This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equall...
100 Writing Remedies
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How To Write Usable User Documentation
This popular handbook presents a step-by-step method for clearly explaining a product, system, or procedure. The easy-to-follow text--packed with examples and illustrations--explains the unique demands of this form of writing and shows how to set up the best user model. The book covers developing a modular outline and storyboard, generating the draft, revising, developing a formal usability test, and supporting and updating user documentation. Also included are a glossary of terms, a listing of books and periodicals for additional information, and an index.
The Global English Style Guide
The Global English Style Guide illustrates how much you can do to make written texts more suitable for a global audience. Accompanied by an abundance of clearly explained examples, the Global English guidelines show you how to write documentation that is optimized for non-native speakers of English, translators, and even machine-translation software, as well as for native speakers of English. You'll find dozens of guidelines that you won't find in any other source, along with thorough explanations of why each guideline is useful. Author John Kohl also includes revision strategies, as well as caveats that will help you avoid applying guidelines incorrectly. Focusing primarily on sentence-leve...
The Elements of International English Style
This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equall...
Retail Gangster
A biography of the spectacular rise and fall of Eddie Antar, better known as "Crazy Eddie," whose home electronics empire changed the world even as it turned out to be one of the biggest business scams of all time Back in the fall of 2016 we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores and one of the most iconic ad campaigns in history. Few things evoke the New York of a particular era the way "Crazy Eddie! His prices are insaaaaane!" does. The journalist Herb Greenberg called his death the "end of an era" and that couldn't be more true. What's insane is that his story has never ...
Dysfunctional Documents
This hands-on guide shows you how to use levels of edit to turn dysfunctional documents into healthy documents. It provides a flexible 12-step process to diagnose problems, develop treatments, and prevent relapses. And it explains how to create, maintain, enforce, and even automate consensual writing guidelines to keep your documents healthy. Each step identifies the roles of writers, editors, and managers. You can customize the process, as needed. Kurt Ament is a technical editor and indexer with extensive experience helping leading companies in science and industry such as European XFEL, Hewlett-Packard, Symantex, and Xerox. He is the author of Single Sourcing: Building Modular Documentation and Indexing: A Nuts-and-Bolts Guide for Technical Writers. www.levels-of-edit.com
The Unspoken Rules
Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't ...
Hydrothermal Processes at Seafloor Spreading Centers
During the past ten years, evidence has developed to indicate that seawater convects through oceanic crust driven by heat derived from creation of lithosphere at the Earth-encircling oceanic ridge-rift system of seafloor spreading centers. This has stimulated multiple lines of research with profound implications for the earth and life sciences. The lines of research comprise the role of hydrothermal convection at seafloor spreading centers in the Earth's thermal regime by cooling of newly formed litho sphere (oceanic crust and upper mantle); in global geochemical cycles and mass balances of certain elements by chemical exchange between circulating seawater and basaltic rocks of oceanic crust...
