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Perilaku Konsumen
Perilaku konsumen merupakan salah satu bidang kajian yang terus berkembang seiring dengan dinamika pasar dan perubahan perilaku manusia. Buku ini hadir sebagai upaya untuk memberikan pemahaman yang komprehensif mengenai bagaimana dan mengapa konsumen membuat keputusan pembelian serta bagaimana perilaku tersebut dapat dipengaruhi oleh berbagai faktor. Penulisan buku ini didorong oleh kebutuhan akan sumber referensi yang mampu menjembatani antara teori dan praktik dalam memahami perilaku konsumen. Dalam buku ini, kami tidak hanya menyajikan berbagai konsep dan teori yang mendasari studi perilaku konsumen, tetapi juga menggali berbagai studi kasus dan contoh nyata yang relevan dengan situasi te...
The Travels in Tartary Thibet and China
Originally published in 1844, this book details the journey of a British missionary, explorer, and amateur botanist through the remote regions of Tartary, Tibet, and China. Filled with colorful descriptions of the people, landscapes, and cultures encountered along the way, it also includes detailed observations of local flora and fauna. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Behavioral Determinants of Enterprise Development and Innovation
The second issue in 2020 of the quarterly published JEMI explores enterprise development and innovation. The behavioral determinants of the economic ventures indicated by the authors is a continually developing trend of research in economic sciences. Contemporary enterprises are increasingly investing their resources in obtaining information on factors that stimulate employee behavior in order to increase efficiency or develop innovation. Behavioral approach is also used in seeking answers to questions about the development of small and medium enterprises (SMEs) posed by entities responsible for supporting the SME sector. In economic sciences, behavioral approaches result from an interdiscip...
Drawn to the Word
A unique study of lectionaries and graphic design as a site of biblical reception How artists portrayed the Bible in large canvas paintings is frequently the subject of scholarly exploration, yet the presentation of biblical texts in contemporary graphic designs has been largely ignored. In this book Amanda Dillon engages multimodal analysis, a method of semiotic discourse, to explore how visual composition, texture, color, directionality, framing, angle, representations, and interactions produce potential meanings for biblical graphic designs. Dillon focuses on the artworks of two American graphic designers—the woodcuts designed by Meinrad Craighead for the Roman Catholic Sunday Missal and Nicholas Markell’s illustrations for the worship books of the Evangelical Lutheran Church in America—to present the merits of multimodal analysis for biblical reception history.
Creative Cognition
Creative Cognition combines original experiments with existing work in cognitive psychology to provide the first explicit account of the cognitive processes and structures that contribute to creative thinking and discovery. Creative Cognition combines original experiments with existing work in cognitive psychology to provide the first explicit account of the cognitive processes and structures that contribute to creative thinking and discovery. In separate chapters, the authors take up visualization, concept formation, categorization, memory retrieval, and problem solving. They describe novel experimental methods for studying creative cognitive processes under controlled laboratory conditions...
Organizational Behavior
The management of organizational behavior is a critically important source of competitive advantage in today's organizations. Managers must be able to capitalize on employees' individual differences as jobs are designed, teams are formed, work is structured, and change is facilitated. This textbook, now in its third edition, provides its readers with the knowledge required to succeed as managers under these circumstances. In this book, John Wagner and John Hollenbeck make the key connection between theory and practice to help students excel as managers charged with the task of securing competitive advantage. They present students with a variety of helpful learning tools, including: - Coverag...
Sport Entrepreneurship and Innovation
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
Job Satisfaction around the Academic World
Higher education systems have changed all over the world, but not all have changed in the same ways. Although system growth and so-called massification have been worldwide themes, there have been system-specific changes as well. It is these changes that have an important impact on academic work and on the opinions of the staff that work in higher education. The academic profession has a key role to play in producing the next generations of knowledge workers, and this task will be more readily achieved by a contented academic workforce working within well-resourced teaching and research institutions. This volume tells the story of academics’ opinions about the changes in their own countries. The Changing Academic Profession (CAP) survey has provided researchers and policy makers with the capacity to compare the academic profession around the world. Built around national analyses of the survey this book examines academics’ opinions on a range of issues to do with their job satisfaction. Following an introduction that considers the job satisfaction literature as it relates to higher education, country-based chapters examine aspects of job satisfaction within each country.
