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Temel Pratik Cerrahi
Temel Pratik Cerrahi
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
The Remaking of Republican Turkey
Between 1945 and 1960, the birth of a multi-party democracy and NATO membership radically transformed Turkey's foreign relations and domestic politics. As Turkish politicians, intellectuals and voters rethought their country's relationship with its past and its future to facilitate democratization, a new alliance with the United States was formed. In this book, Nicholas L. Danforth demonstrates how these transformations helped consolidate a consensus on the nature of Turkish modernity that continues to shape current political and cultural debates. He reveals the surprisingly nuanced and often paradoxical ways that both secular modernizers and their Islamist critics deployed Turkey's famous clichés about East and West, as well as tradition and modernity, to advance their agendas. By drawing on a diverse array of published and archival sources, Danforth offers a tour de force exploration of the relationship between democracy, diplomacy, modernity, Westernization, Ottoman historiography and religion in mid-century Turkey.
Human-Computer Interaction: Interaction Modalities and Techniques
The five-volume set LNCS 8004--8008 constitutes the refereed proceedings of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, NV, USA in July 2013. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers in the thematic area of human-computer interaction, addressing the following major topics: speech, natural language and auditory interfaces; gesture and eye-gaze based Interaction; touch-based interaction; haptic interaction; graphical user interfaces and visualisation.
A Student Grammar of Turkish
A concise introduction to Turkish grammar, designed specifically for English-speaking students and professionals.
The Mosquito Bite Author
Originally published in 2011, The Mosquito Bite Author is the seventh novel by the acclaimed Turkish author Barış Bıçakçı. It follows the daily life of an aspiring novelist, Cemil, in the months after he submits his manuscript to a publisher in Istanbul. Living in an unremarkable apartment complex in the outskirts of Ankara, Cemil spends his days going on walks, cooking for his wife, repairing leaks in his neighbor’s bathroom, and having elaborate imaginary conversations in his head with his potential editor about the meaning of life and art. Uncertain of whether his manuscript will be accepted, Cemil wavers between thoughtful meditations on the origin of the universe and the trajectory of political literature in Turkey, panic over his own worth as a writer, and incredulity toward the objects that make up his quiet world in the Ankara suburbs.
Family Tourism
This cutting-edge international book brings together leading experts? latest research in the field of family tourism by adding to its underdeveloped knowledge base. Family Tourism: Multidisciplinary Perspectives underlines the infancy of academic family tourism research that belies its market importance and directs towards future implications and theoretical debates about the place of families within tourism.
