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The Semiotics of Consumption
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).
Melungeons
Most of us probably think of America as being settled by British, Protestant colonists who fought the Indians, tamed the wilderness, and brought "democracy"-or at least a representative republic-to North America. To the contrary, Elizabeth Caldwell Hirschman's research indicates the earliest settlers were of Mediterranean extraction, and of a Jewish or Muslim religious persuasion. Sometimes called "Melungeons," these early settlers were among the earliest nonnative "Americans" to live in the Carolinas, Tennessee, Kentucky, Virginia, and West Virginia. For fear of discrimination-since Muslims, Jews, "Indians," and other "persons of color" were often disenfranchised and abused-the Melungeons were reticent regarding their heritage. In fact, over time, many of the Melungeons themselves "forgot" where they came from. Hence, today, the Melungeons remain the "last lost tribe in America," even to themselves. Yet, Hirschman, supported by DNA testing, genealogies, and a variety of historical documents, suggests that the Melungeons included such notable early Americans as Daniel Boone, John Sevier, Abraham Lincoln, Jefferson Davis, and Andrew Jackson. Once lost, but now, forgotten no more.
When Scotland Was Jewish
The popular image of Scotland is dominated by widely recognized elements of Celtic culture. But a significant non-Celtic influence on Scotland's history has been largely ignored for centuries? This book argues that much of Scotland's history and culture from 1100 forward is Jewish. The authors provide evidence that many of the national heroes, villains, rulers, nobles, traders, merchants, bishops, guild members, burgesses, and ministers of Scotland were of Jewish descent, their ancestors originating in France and Spain. Much of the traditional historical account of Scotland, it is proposed, rests on fundamental interpretive errors, perpetuated in order to affirm Scotland's identity as a Celtic, Christian society. A more accurate and profound understanding of Scottish history has thus been buried. The authors' wide-ranging research includes examination of census records, archaeological artifacts, castle carvings, cemetery inscriptions, religious seals, coinage, burgess and guild member rolls, noble genealogies, family crests, portraiture, and geographic place names.
Branding Masculinity
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand from each category and presents a detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for other brands will be equipped to enhance the masculine status of their brands, as well. Branding Masculinity proposes that masculine brands are made, not born. Masculinity is an enduring cultural ideal which can be attached to a variety of products and brands by the appropriate use of symbols, icons and images. Scholars from various disciplines within the fields of branding, marketing, public relations and corporate identity will see this book as vital in continuing the academic discourse in the field. It will serve as a respected reference resource for researchers, academics, students and policy makers, alike.
Consumer Behavior
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have intereste...
Heroes, Monsters & Messiahs
This book, "traces the evolution of mythic symbols in American popular culture as shown in movies and on TV from 1939-1999."--dust jacket.
Exit, Voice, and Loyalty
An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change “from within.” The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable t...
Postmodern Consumer Research
Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for a...
