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How the Gene Got Its Groove
  • Language: en
  • Pages: 148

How the Gene Got Its Groove

Traces the rhetorical work of the gene in scientific and nonscientific discourse throughout the twentieth century.

Einstein’s Brain
  • Language: en
  • Pages: 169

Einstein’s Brain

This book reviews the research on Einstein’s brain from a sociological perspective and in the context of the social brain paradigm. Instead of “Einstein, the genius of geniuses” standing on the shoulders of giants, Restivo proposes a concept of Einstein the social being standing on the shoulders of social networks. Rather than challenging Einstein’s uniqueness or the uniqueness of his achievements, the book grounds Einstein and his achievements in a social ecology opposed to the myths of the “I,” individualism, and the very idea of “genius.” “Einstein” is defined by the particular configuration of social networks that he engaged as his life unfolded, not by biological inheritances.

Discourses and Narrations in the Biosciences
  • Language: en
  • Pages: 302

Discourses and Narrations in the Biosciences

Discourses and Narrations in the Biosciences investigates the forms of writing in which scientific claims are formulated and announced. Argumentative strategies, compositional rules, and figurative expressions in communication and narrativization of scientific knowledge are the focus of interdisciplinary contributions by humanities and science scholars. The first part of the book, dedicated to 'Rhetorical and Epistemological Aspects of Science Writing', addresses how scientific pursuits and methods feed into multi-level texts that generate responses within science, society, and culture. The second part, entitled 'Bioscientific Discourses and Narrations', examines popularisations and fictionalizations of science in relation to diversity, deviancy, ageing, illness, reproduction, the evolution of humankind, mathematical models of biomedical systems, and the myth of the heroic scientist. Assessing the narrative impetus and command of literary and meta-discoursive strategies shown by contemporary science writers enhances understanding of the methods and conventions through which the biosciences produce knowledge.

Rhetoric, Through Everyday Things
  • Language: en
  • Pages: 281

Rhetoric, Through Everyday Things

Rhetoric, Through Everyday Things is the first book-length collection of essays that explore the vibrant materiality of everyday objects in rhetorical theory, practice, and writing. It examines how things such as food, bicycles, and typewriters can influence history and sociality.

The Romantic Crowd
  • Language: en
  • Pages: 311

The Romantic Crowd

In the long eighteenth century, sympathy was understood not just as an emotional bond, but also as a physiological force, through which disruption in one part of the body produces instantaneous disruption in another. Building on this theory, Romantic writers explored sympathy as a disruptive social phenomenon, which functioned to spread disorder between individuals and even across nations like a 'contagion'. It thus accounted for the instinctive behaviour of people swept up in a crowd. During this era sympathy assumed a controversial political significance, as it came to be associated with both riotous political protest and the diffusion of information through the press. Mary Fairclough reads Edmund Burke, Mary Wollstonecraft, William Godwin, John Thelwall, William Hazlitt and Thomas De Quincey alongside contemporary political, medical and philosophical discourse. Many of their central questions about crowd behaviour still remain to be answered by the modern discourse of collective psychology.

Post Memes
  • Language: en
  • Pages: 423

Post Memes

  • Categories: Art

Art-form, send-up, farce, ironic disarticulation, pastiche, propaganda, trololololol, mode of critique, mode of production, means of politicisation, even of subjectivation - memes are the inner currency of the internet's circulatory system. Independent of any one set value, memes are famously the mode of conveyance for the alt-right, the irony left, and the apoliticos alike, and they are impervious to many economic valuations: the attempts made in co-opting their discourse in advertising and big business have made little headway, and have usually been derailed by retaliative meming. POST MEMES: SEIZING THE MEMES OF PRODUCTION takes advantage of the meme's subversive adaptability and ripeness...

Editing the Soul
  • Language: en
  • Pages: 281

Editing the Soul

Personal genome testing, gene editing for life-threatening diseases, synthetic life: once the stuff of science fiction, twentieth- and twenty-first-century advancements blur the lines between scientific narrative and scientific fact. This examination of bioengineering in popular and literary culture shows that the influence of science on science fiction is more reciprocal than we might expect. Looking closely at the work of Margaret Atwood, Richard Powers, and other authors, as well as at film, comics, and serial television such as Orphan Black, Everett Hamner shows how the genome age is transforming both the most commercial and the most sophisticated stories we tell about the core of human ...

Adaptive Rhetoric
  • Language: en
  • Pages: 192

Adaptive Rhetoric

  • Type: Book
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  • Published: 2013-11-07
  • -
  • Publisher: Routledge

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and ...

Brain Culture
  • Language: en
  • Pages: 212

Brain Culture

Brain Culture investigates the American obsession with the health of the brain. Davi Johnson Thornton looks at familiar messages, tracing how brain science and colorful brain images produced by scientific technologies are taken up and distributed in popular media. She tracks the message that, "you are your brain" across multiple contemporary contexts, analyzing its influence on child development, family life, education, and public policy. Our fixation on the brain is not simply a reaction to scientific progress, but a cultural phenomenon tied to values of individualism and limitless achievement.

Autism and Gender
  • Language: en
  • Pages: 321

Autism and Gender

The reasons behind the increase in autism diagnoses have become hotly contested in the media as well as within the medical, scholarly, and autistic communities. Jordynn Jack suggests the proliferating number of discussions point to autism as a rhetorical phenomenon that engenders attempts to persuade through arguments, appeals to emotions, and representational strategies. In Autism and Gender: From Refrigerator Mothers to Computer Geeks, Jack focuses on the ways gender influences popular discussion and understanding of autism's causes and effects. She identifies gendered theories like the “refrigerator mother” theory, for example, which blames emotionally distant mothers for autism, and ...