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Successful Self-Promotion for Photographers
There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that—and much more. In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.
The Big Picture
Offers advice for running a photography business, with information on rights and usage, royalties, copyright, contracts, business proposals, pricing guidelines, and marketing, and includes sample forms and contracts.
Tell the World You Don't Suck: Modern Marketing for Commercial Photographers
Internationally known photo consultant and owner of Burns Auto Parts--Consultants, Leslie shares her best thoughts on marketing for the commercial photographer. This book covers everything from cold calls to websites and social marketing and much more.
Who Will Say Kaddish?
Who Will Say Kaddish? is an exploration of the fragile resurgence of Jewish life and identity in post-Communist Poland. By the eve of the Holocaust, Poland was home to the second largest Jewish population in the world. By war's end, its Jews had been exterminated and their once-vibrant culture all but destroyed. In this book Larry Mayer and Gary Gelb, themselves descendants of Polish Jews, explore reports that Jewish life is being rekindled in modern Poland. What they discover are three generations of Jews-Holocaust survivors and their children and grandchildren-with differing historical perspectives. As survivors' descendants learn of their hidden Jewish heritage through deathbed revelation...
The Photographer's Survival Guide
Practical, real-world advice for commercial photographers At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers–from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including: • Establishing a recognizable style that is all your own • Creating a website and portfolio, including costs, selecting images, and working with a designer • Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers • Estimating, bidding, and negotiating you...
The Copyright Zone
If you license or publish images, this guide is as indispensable as your camera. It provides specific information on the legal rights of photographers, illustrators, artists, covering intellectual property, copyright, and business concerns in an easy-to-read, accessible manner. The Copyright Zone, Second Edition covers: what is and isn’t copyrightable, copyright registration, fair use, model releases, contracts and invoices, pricing and negotiation, and much more. Presented in a fun and easy to digest style, Jack Reznicki and Ed Greenberg, LLC help explain the need-to-know facts of the confusing world of legal jargon and technicalities through real world case studies, personal asides, and the clear writing style that has made their blog Thecopyrightzone.com and monthly column by the same name in Photoshop User magazine two industry favorites. The second edition of this well-reviewed text has almost doubled in size to ensure that every legal issue you need to know about as a photographer or artist is covered and enjoyable to learn!
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