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Creating Marketing Magic and Innovative Future Marketing Trends
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with g...
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
Tapas
An expert in Mediterranean cuisine, Joyce Goldstein brings the warmth of Spain across the Atlantic with this delightful array of tapas recipes. These treats are small, savory, and perfect for an evening in with friends. Whether reliving a delicious trip to a tapas bar in Spain or discovering these small-plate delights for the first time, readers will find Goldstein's 60 recipes authentic, easy to make, and pleasing to the palate. Nothing could be a better accompaniment to a lingering glass of Catalonian wine than a few bites each of Fried Marcona Almonds, Chorizo Sausages Sautéed in Cider, and thin slices of Serrano Ham. With a short history detailing the origins of Spanish cooking, Tapas will have crowds of fans asking for más.
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Foreign Direct Investment in a Changing Global Political Economy
This book examines foreign direct investment in a changing world economy. It offers case-studies of this investment in different national and industrial contexts. Firms and countries have encountered mixed results in using this investment to further their foreign leverage. Conversely, potential host countries have faced different opportunities and constraints in attracting or utilizing foreign capital for their development. Although some countries have been relatively successful, most do not appear to be well positioned to take advantage of the ongoing processes of globalization of national economies.
Insight Guides Explore Andalucia & Costa del Sol (Travel Guide eBook)
Insight Explore Guides: books to inspire your on-foot exploration of top international destinations. Experience the best of Andaluca with this indispensably practical Insight Explore Guide. From making sure you don't miss out on must-see attractions like Seville, Granada and Marbella Old Town, to discovering hidden gems, including the Almeira Province, the easy-to-follow, ready-madewalking routes will help you plan your trip, save you time, and enhance you rexploration of this fascinating region. Practical and packed with inspirational insider information, this will make the ideal on-the-move companion to your trip to Andalucia Features concise insider information about landscape, history, f...
Mexican Political Biographies, 1935-2009
"Teresa Lozano Long Institute of Latin American Studies."
National Dish
Named a Best Book of 2023 by Financial Times, The Guardian, and BBC's The Food Programme “Anya von Bremzen, already a legend of food writing and a storytelling inspiration to me, has done her best work yet. National Dish is a must-read for all those who believe in building longer tables where food is what bring us all together.” —José Andrés “If you’ve ever contemplated the origins and iconography of classic foods, then National Dish is the sensory-driven, historical deep dive for you . . . [an] evocative, gorgeously layered exercise in place-making and cultural exploration, nuanced and rich as any of the dishes captured within.” —Boston Globe In this engrossing and timely jo...
Enlightened Marketing in Challenging Times
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the ro...
