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101 Comforting Things to Do While You're Getting Better
to this heartening little book, author Erica Levy Klein withrs help in how to make the time go by with ease, and also helping cope with the pain and discomfort that often accompanies the slow healing process.
101 Comforting Things to Do
101 Ways to Make the Road to Recovery a Little Smoother. Doctors know the quality of a patient’s recuperation is vital for the return of good health. But even in today’s world of medical miracles, recovering from an illness, accident, or surgery can be a surprisingly difficult and lonely process. This uplifting book is a collection of inspiration and information, suggestions and tips, factoids, diversions, and amusements. It describes proven techniques for lessening pain, eliminating boredom, and dealing with the sadness that often accompanies a serious medical problem. "...more useful than a bouquet of flowers." —Healthy Living magazine
Write Great Ads
You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a head...
Write Great Ads
You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a...
#Thought Leadership Tweet
Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, "new points" of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to "them"-this book is for you. Authors "D...
Street-Smart Advertising
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategie...
Garner's Modern American Usage
A guide to proper American English word usage, grammar, pronunciation, and style features examples of good and bad usage from the media.
The Deviance Process
Like earlier editions of The Deviance Process, the purpose of this thoroughly revised and updated text is to offer students a perspective for studying deviance that will help them make sense of their everyday lives. The perspective used by Pfuhl and Henry is identified early as social constructionist, one that includes elements of interactionist and phenomenological sociology. Unlike the numerous texts that view deviance as the "essence" of things, independent of the mind of the observer, the authors perceive deviance, and its opposite, "normality," as impermanent, human creations resulting from people interacting with one another. Such a view regards deviance as the outcome of the antagonis...
The Oxford Dictionary of American Usage and Style
Covers basic grammar, punctuation, spelling, and idiomatic phrases of American English.
