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Research Methodology in Strategy and Management
Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. This book discusses about key methodology issues in the strategic management field.
Innovation Economics, Engineering and Management Handbook 1
Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the business climate. Innovation leads to technological, organizational and commercial changes, due to the relationships between enterprises, public institutions and civil society organizations. These innovation networks create new knowledge and contribute to the dissemination of new socio-economic and technological models, through new production and marketing methods. Innovation Economics, Engineering and Management Handbook 1 is the first of the two volumes that comprise this book. The main objectives across both volumes are to study the innovation processes in todays information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one. The studies presented in these two volumes contribute toward an understanding of the systemic nature of innovations and enable reflection on their potential applications, in order to think about the meaning of growth and prosperity.
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
Work and Organizations in China after Thirty Years of Transition
Thirty years of economic change have fundamentally altered the nature of organizations and work in China. This volume brings together the research by many of the top scholars studying these issues and provides a glimpse into the state of thinking on organizations and work at the start of the fourth decade of transition.
Strong Brands, Strong Relationships
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online ...
Short Vs. Long
University class structure is changing. To accommodate working students, programmes are increasing their offerings of long night classes - some lasting as long as six hours. While these long classes may be more convenient for students, they have unintended consequences as a result of cognitive load (Van Merrienboer and Sweller, 2005). Using a panel of 124 students (372 observations) and a differencing approach that controls for student characteristics, we show that long classes reduce student exam performance by approximately one-half letter grade (significant at the 5% level).
Management, 7th Asia-Pacific Edition
Eldenburg's Management is an introductory text that focuses on presenting content in an easy to understand way that encourages students to think critically and draw connections between theory and practice. This new seventh edition has a strengthened focus on technology and features have been updated to help students further consolidate their knowledge. This includes various forms of revision materials such as auto-graded knowledge-check questions and self-skill assessment. There is also a broad variety of concise case studies, including new ones with a strategic focus, which enable instructors to have thought-provoking and engaging tutorials. An exciting addition to the interactive e-text are the new ANZ videos that feature a diverse group of management thought-leaders who give insights and ‘tales from the front.’ This will provide supplementary content for lectures or serve as pre-work for a flipped classroom.
The Dark Side of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
ASEAN Post-50
The first 50 years of ASEAN integration has brought peace and prosperity to the Southeast Asian region, while the next 50 will undoubtedly be fraught with unprecedented challenges. Today ASEAN not only has to contend with its own internal challenges arising from the highly diverse political, economic and socio-cultural systems of its member countries, it also has to deal with external factors which include shifts in geostrategic balance, fraying global consensus on free trade, populism and xenophobia, climate change, digital revolutions and cybercrimes. Set against the above background, this edited collection considers some of the contemporary issues and challenges faced by ASEAN in its journey towards more cohesive and dynamic regional integration. Among the topics explored are ASEAN’s evolving partnerships with its key strategic partners including China and the United States on economic policies and strategies, educational systems and frameworks, migration and environmental threats.
