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Bridging Research and Library Practice
Bridging the gap between research and practice communities is more pertinent than ever because of the need for evidence in developing and evaluating library services and programs. The gap between research and library practice has been discussed in the library and information science (LIS) field for almost two decades. The issues range from limited transfer of ideas from research into practice to a lack of education in research methods for library practitioners. This book introduces new voices from international research and practice communities into the discussion and contributes to the debate about the research-practice divide. Education and continuing training in research methods from inte...
Principles of Research Methodology and Ethics in Pharmaceutical Sciences
Pharmaceutical researchers are constantly looking for drug products, drug delivery systems and devices for improving the health of society. A scientific and systematic search for new knowledge requires a thorough understanding of research methods and hypothesis design. This volume presents pharmaceutical research through theoretical concepts, methodologies and ethical issues. It fulfils publication ethics course work requirements for students. Chapters have been designed to cater for the curriculum requirements of universities globally. This serves as a guide on how to apply concepts in designing experiments and transforming laboratory research into actual practice. Features: · Complete cov...
Exploring Communication through Qualitative Research
This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach. It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.
SEO
El reto de ser encontrados por los buscadores como Google puede ser pequeño o grande, pero todo profesional de la web hoy día necesita entender de optimización y posicionamiento en buscadores, y conocer unas técnicas mínimas para desarrollar una estrategia estable a largo plazo, solo o coordinado con otros profesionales.Este libro trata de poner a un gestor de contenidos en el buen camino para iniciarse en el arte y la ciencia del SEO, no importa el presupuesto, sin miedo a los cambios del buscador. Hay muchos factores en el SEO, pero la combinación correcta la pondrá el lector.
Calidad en sitios web
Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.
Cases on Research Support Services in Academic Libraries
Academic libraries have traditionally had two key functions, to support teaching and to support research. In an evolving and competitive university environment, along with the emergence of various technologies and substantial changes in scientific communication, university management has reached a turning point. Academic libraries are facing a paradigm shift in the role they need to play to achieve the research objectives of universities. Research support services in academic libraries have evolved as a response to these changes. They are heterogeneous, adapt to their university culture, adopt different points of view, take different approaches in their organizational structures, and include...
Interaction in Digital News Media
Digital News Media (DNM) are characterized by their efforts to provide consumers with new content interaction experiences, which contrast with the more passive experiences provided by traditional news media. This book directly addresses these interaction experiences, taking the reader from underlying principles to actual practices. To meet this objective, the book undertakes a characterization of interactivity in DNM and explores the boundaries between storytelling and direct data access. It examines information visualization trends present in the media, and practices in non-fiction storytelling in the context of the current wave of VR technology. Moreover, it addresses how UX research and evaluation methods can be applied to inform the design of interactive media. It also analyzes the concept of Newsonomics and it examines the reform of intellectual property law and legislation governing authors' rights. The book concludes by analyzing the scientific production of interaction over the last 10 years, extracting the main conclusions, and highlighting the lessons that can be extracted from the previous chapters.
