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Breakthrough Advertising
  • Language: en

Breakthrough Advertising

  • Type: Book
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  • Published: 2017-04-15
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  • Publisher: Unknown

None

Scientific advertising
  • Language: en
  • Pages: 90

Scientific advertising

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide fo...

Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
  • Language: en
  • Pages: 112

Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

  • Type: Book
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  • Published: 2017-06-09
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  • Publisher: Lulu.com

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.

The Brilliance Breakthrough
  • Language: en
  • Pages: 308

The Brilliance Breakthrough

  • Type: Book
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  • Published: 1994
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  • Publisher: Unknown

None

How to Double Your Power to Learn
  • Language: en
  • Pages: 280

How to Double Your Power to Learn

  • Type: Book
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  • Published: 2019-12-23
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  • Publisher: Diana

Maximize learning and strengthen study skills. This book is a powerful resource for students, teachers, and parents. Use the step-by-step procedures for improving organizational skills, time management, problem solving, power reading, test taking, memory skills, and more!

Breakthrough Copywriter 2.0
  • Language: en
  • Pages: 192

Breakthrough Copywriter 2.0

There was one copywriter who made millionaires from people who read his book, but never wrote an ad. You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history. He worked three hours a day and you couldn't pay him any amount to write your copy. Seriously. At one point he wrote up just how he did it. And never wrote about that subject ever again. Eugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to...

Overskill
  • Language: en
  • Pages: 360

Overskill

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Waldorf Education
  • Language: en
  • Pages: 124

Waldorf Education

None

Breakthrough Copywriter 2.0
  • Language: en

Breakthrough Copywriter 2.0

  • Type: Book
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  • Published: 2018
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  • Publisher: Unknown

There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously. At one point he wrote up just how he did it. And never wrote about that subject ever again.Eugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this...

The Adweek Copywriting Handbook
  • Language: en
  • Pages: 374

The Adweek Copywriting Handbook

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.