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Physical Chemistry: Thermodynamics
This is a new undergraduate textbook on physical chemistry by Horia Metiu published as four separate paperback volumes. These four volumes on physical chemistry combine a clear and thorough presentation of the theoretical and mathematical aspects of the subject with examples and applications drawn from current industrial and academic research. By using the computer to solve problems that include actual experimental data, the author is able to cover the subject matter at a practical level. The books closely integrate the theoretical chemistry being taught with industrial and laboratory practice. This approach enables the student to compare theoretical projections with experimental results, th...
Physical Chemistry: Quantum Mechanics
This is a new undergraduate textbook on physical chemistry by Horia Metiu published as four separate paperback volumes. These four volumes on physical chemistry combine a clear and thorough presentation of the theoretical and mathematical aspects of the subject with examples and applications drawn from current industrial and academic research. By using the computer to solve problems that include actual experimental data, the author is able to cover the subject matter at a practical level. The books closely integrate the theoretical chemistry being taught with industrial and laboratory practice. This approach enables the student to compare theoretical projections with experimental results, th...
Emotions, Advertising and Consumer Choice
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.
Physical Chemistry: Statistical Mechanics
This is a new undergraduate textbook on physical chemistry by Horia Metiu published as four separate paperback volumes. These four volumes on physical chemistry combine a clear and thorough presentation of the theoretical and mathematical aspects of the subject with examples and applications drawn from current industrial and academic research. By using the computer to solve problems that include actual experimental data, the author is able to cover the subject matter at a practical level. The books closely integrate the theoretical chemistry being taught with industrial and laboratory practice. This approach enables the student to compare theoretical projections with experimental results, th...
The Branded Mind
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Physical Chemistry: Kinetics
This is a new undergraduate textbook on physical chemistry by Horia Metiu published as four separate paperback volumes. These four volumes on physical chemistry combine a clear and thorough presentation of the theoretical and mathematical aspects of the subject with examples and applications drawn from current industrial and academic research. By using the computer to solve problems that include actual experimental data, the author is able to cover the subject matter at a practical level. The books closely integrate the theoretical chemistry being taught with industrial and laboratory practice. This approach enables the student to compare theoretical projections with experimental results, th...
International Advertising and Communication
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Explaining Russian Foreign Policy Behavior
This book aims to explain the reasons behind Russia's international conduct in the post-Soviet era, examining Russian foreign policy discourse with a particular focus on the major foreign policy schools of Atlanticism, Eurasianism, derzhavniki, realpolitik, geopolitics, neo-Marxism, radical nationalism, and post-positivism. The Russian post-Soviet threat perceptions and national security doctrines are studied. The author critically assesses the evolution of Russian foreign policy decision-making over the last 25 years and analyzes the roles of various governmental agencies, interest groups and subnational actors. Concluding that a foreign policy consensus is gradually emerging in contemporary Russia, Sergunin argues that the Russian foreign policy discourse aims not only at the formulation of an international strategy but also at the search for a new national identity.Alexander Sergunin argues that Russia's current domestic situation, defined by numerous socio-economic, inter-ethnic, demographic, environmental, and other problems, dictates the need to abandon superpower ambitions and to rather set modest foreign policy goals.
Craft and Design Practice from an Embodied Perspective
This book brings together contributors from multiple disciplines, such as crafts, design, art education, cognitive philosophy, and sociology, to discuss craft and design practice from an embodied perspective. Through theoretical overviews of embodied cognition and research-based cases that involve the researchers’ making experiences, different phenomena of human‐material interaction are presented, analysed, and discussed. The practical cases exemplify ways in which embodied notions show up in action. Contributors examine topics such as the embodied basis of craft activities and material manipulation, experiential knowledge and skill learning, reflection in and on action, and material dia...
