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Agribusiness Management
This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, high-tech, consumer-oriented, and uncertain world. The text uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, it offers a contemporary focus that reflects the issues that agribusiness managers face today and are likely to face tomorrow. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a...
Agribusiness Management
Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. Agribusiness Management helps prepare students and managers for a successful career in this new world of food and fiber production and marketing. This text uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, it offers a contemporary focus that reflects the issues that agribusiness managers face today and are likely to face tomorrow. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific conce...
Principles of Agribusiness Management
Managers in all areas of the agri-food system must be competent, flexible, and informed. Principles of Agribusiness Management provides the vital insights and information necessary to achieve success in a collaborative and interactive manner. The authors present the material clearly with a step-by-step approach that focuses on strategic planning and management. In conjunction with learning objectives and end-of-chapter highlights and quizzes, each chapter features two case studies that highlight the current trends and practices of agribusiness. The fifth edition includes three exciting, powerful learning tools: Discussion Starters, Strengthen Your Skills, and Start Your Business. Timely and provocative, these features facilitate in-class discussion, develop entrepreneurial skills, and explore key topics affecting the agri-food system. Globalization, leadership, competitiveness, technology, and planning are only some of the areas that are examined within the context of the changing world of agribusiness.
Forest Products Biotechnology
Industries are developing radical, new biotechnology processes to expand and develop their range of products that originate from the world's forests. As a result of the growing understanding of the process involved, biotechnology is also helping reduce any adverse impact on the environment.; This book presents a review of specialist research directed towards efficient and environmentally sensitive use of forests. An introductory chapter explaining the structure and anatomy of wood is followed by a chapter-by-chapter review of the most current developments on individual topics associated with a wide range of forest products such as timber, trees, pulp and paper, drugs and valuable chemicals. In addition, chapters focus on the ways of resolving some of the environmental problems faced by these industries.
Agribusiness Management
Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new edition of Agribusiness Management was written to help prepare students and managers for a successful career in this new world of food and fiber production and marketing. Agribusiness Management uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, this edition of the book offers a contemporary focus that reflects the issues that agribusiness managers face both today and are likely to face tomorrow. Specifically, food sector firms and larger agribusiness firms receive more atte...
Introduction to Agribusiness Marketing
The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness firm. Understanding of consumer demand. Understanding of agribusiness supply. Matching of supply and demand in agribusiness markets. Agricultural input industries. Production agriculture. Commodity processing and food manufacturing industries. Food wholesaling and retailing industries. Food service industry. Cooperative agribusiness. Development of marketing plan. Analysis of the market. Management of marketing mix - the product. Management of marketing mix - the price. Management of marketing mix - the plac. Management of marketing mix - the promotion. Personal selling and merchandising. Management of market risk. Organization and mesaurement of marketing functions. Future of agribusiness marketing.
A Concept of Agribusiness
Reprint of the 1957 Edition. Full facsimile of the original edition and not reproduced with Optical Recognition Software. Agribusiness is the business of agricultural production which involves the production, protection, sales, and marketing of the product to satisfy the customers need. The term is a portmanteau of agriculture and business and was coined in 1957 by John Davis and Ray Goldberg. It includes agrichemicals, breeding, crop production (farming or contract farming), distribution, farm machinery, processing, and seed supply, as well as marketing and retail sales. All agents of the food and fiber value chain and those institutions that influence it are part of the agribusiness system. In their book A Concept of Agribusiness, Goldberg and Davis provided a rigorous economic framework for the field. They traced a complex value-added chain that begins with the farmer's purchase of seed and livestock and ends with a product fit for the consumer's table. It may rightfully be considered one of the foundation studies on the subject. Scarce in the original.
Agritourism
Agritourism describes the activity of holiday-making in rural areas, specifically for those seeking a rural experience. Activities can include wine tours, outdoor sports, participation in the rural lifestyle and local community, enjoyment of the natural environment and the opportunity to enjoy truly locally produced food. Agritourism forms a significant proportion of the tourism sector, and its growth is set to continue in both developed and developing countries. The authors present the depth and variety of agritourism practiced around the world and cover all aspects of the economics and organization of agritourism. Topics discussed include agricultural economics, rural development, marketing, rural policy, different products and services available and the characteristics of agritourists.
Beyond The Amber Waves Of Grain
This book explores the large-scale impacts of economic restructuring in the Midwest in response to the 1980s farm crisis. Drawing upon detailed surveys from twelve north-central states, the authors offer a comprehensive view of farm restructuring and its social, economic, and political consequences. The study goes beyond the farm gate to look at the broader implications of those changes for agriculture policy, related industries, and areas still dependent upon farming, contributing to the literature on economic restructuring. Like the factory closings in the Rust Belt, the dramatic failure of agricultural industries in the Farm Belt has caused fundamental changes in the organization and cont...
