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Canadiana
None
EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have b...
American Publishers
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National Union Catalog
Includes entries for maps and atlases.
National Library of Medicine Current Catalog
First multi-year cumulation covers six years: 1965-70.
Subject Catalog
None
Public Relations Management in Africa Volume 2
This two-part volume book examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Volume 2 brings together African scholars, moving beyond organizational impacts, to share wider theoretical and practical perspectives on the practice of public relations on the continent. Through co...
Public Relations Campaigns
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts...
The Maritimes
The Maritimes: Tradition, Challenge & Change is a high school textbook used to teach students about the social conditions of the Maritimes. Every major aspect of the region is included--its natural resources and economy, its changing social and political life, and its unique cultural expressions. Often these come alive through the expreiences of the diverse array of Maritimers from all walks of life and from all parts of the region that appear in these pages. The Maritimes: Tradition, Challenge & Change is a unique picture of a region with a strong sense of tradition, facing many challenges, and undergoing change in every area of life.
