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Managing Quality
Case study research conducted in 1981 in nine US companies and seven Japanese companies.
The PIMS Principles
A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Managing Radical Change
What Indian Companies Must Do To Become World-Class An Invaluable Roadmap For Indian Executives Who Strive To Excel Winner Of The Dma Escorts Book Award 2000 Managing Radical Change: What Indian Companies Must Do To Become World-Class Looks At What Companies In India Must Do To Rank Among The Best In Their Strategy, Organization And Management. The Authors, Internationally Acclaimed Management Gurus Sumantra Ghoshal And Christopher A. Bartlett And Industry Insider Gita Piramal, Say That Managers Are Aware Of The Need For A Radical Response To The Problems And Challenges Posed By The New Competitive, Technological And Market Demands In India. But, Believing That Change Can Come Only By Degree...
Entrepreneurship for the Creative and Cultural Industries
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook cover...
Accelerated Logistics
In June 1998, U.S. Vice President Al Gore and the National Partnership for Reinventing Government presented a team of Army logisticians and RAND analysts the "Hammer Award" in recognition of a great accomplishment: making Army logistics work better and cost less. This report documents that achievement.
Communication Shock
In the spirit of Alvin Toffler’s acclaimed works peering into the future of the technological society, Communication Shock is a concise history of communication technologies and an exploration of the possible social and human impacts of nanotechnology on the ecology of human communication. As we become increasingly more networked with communication technologies, we must come to understand and confront the social impact of these changes. More importantly, we must wisely choose in embracing or rejecting these technologies and exploring how we might do both by striking an appropriate balance. Grounded in communication theory and praxis, Communication Shock brings some objectivity to the discu...
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Management
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