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Importance and potential of Neuromarketing for Brand Management in business-to-business Marketing
Inhaltsangabe:Introduction: Outline of the Issue: Business administration theory has dealt since its inception with the issue of providing practical support to corporate decision making. For their explanatory models, it has resourced the knowledge body provided by economics, philosophy, sociology, and psychology. In the last few years it increasingly draws also on the findings taken from neuroscience. By means of so-called imaging techniques, neuroscientists can conduct a deeper analysis of the relationships and processes in the brain. The question of how buying decisions occur, and how these may be influenced has finally created Neuromarketing. The findings from this research filed reveal t...
Neuromarketing in the B-to-B-Sector: Importance, Potential and Its Implications for Brand Management
Business administration theory has dealt since its inception with the issue of providing practical support to corporate decision making. For their explanatory models, it has resourced the knowledge body provided by economics, philosophy, sociology, and psychology. In the last few years it increasingly draws also on the findings taken from neuroscience. By means of so-called imaging techniques, neuroscientists can conduct a deeper analysis of the relationships and processes in the brain. The question of how buying decisions occur, and how these may be influenced has finally created Neuromarketing. The findings from this research filed reveal that feelings and emotions play a much greater role...
Americana Germanica
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Indenture
An 1854 Indenture deed between Frederick and Catharina Gentner and Frederick Schneider for property in Philadelphia.
The Reporter
Includes decisions in the Irish courts, 1876-June 1886, and Indian appeals, 1876-1877.
