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Like Water is for Fish
The Soul City and Soul Buddyz series are memorable for the way in which they integrated health topics into compelling storylines on TV, radio and in print, creating stories so popular that they entertained and informed millions of people. And the Heartlines’ ‘What’s Your Story?’ programme and films such as Beyond the River, continue to provide witness to the transformative power of story. As a young boy, Garth Japhet found his life radically shaped by the Jungle Doctor series of books. The stories so enthralled him that, against all advice, he set his heart on medicine. He could see his future – with a backdrop of savannas, golden sunsets, adventure and accolades – as a romantic ...
Communication for Social Change Anthology
Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.
Changemaking Network Effects
Do only technology companies have a corner on “network effects"—i.e. the magic that happens when users take on the work of growing networks to predominance because their transactional value is so clear? Think Facebook, Google, WhatsApp, Amazon, eBay, Uber, and the like. Or, is there a way to adapt this phenomenon to design equally omnipresent Changemaking Networks by harnessing changemaking network effects between systems that should work together for common good, but don’t—with technology as a possible enabler, but not a founding prerequisite? There is, says Sushmita Ghosh. In the first network effects playbook for social entrepreneurs, she presents the five core principles and acco...
Entertainment-Education
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Buzz
Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
Public Communication Campaigns
In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the ...
Confluence
Each River is unique, winding a course through a valley of its own making. But at a confluence rivers meet, each taking on the strength of the other as they join forces and head towards the sea.
From Dust to Diamonds
'Dust To Diamonds' profiles 19 South African social entrepreneurs & the innovative approaches they have taken in order to tackle the various social challenges existing in their communities at various points in South Africa's recent history. Each story is very different & the issues tackled span many different sectors.
Ageing, Popular Culture and Contemporary Feminism
How has popular film, television and fiction responded to the realities of an ageing Western population? This volume analyses this field of representation to argue that, while celebrations of ageing as an inspirational journey are increasing, most depictions still focus on decline and deterioration.
The Handbook of Comparative Communication Research
The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive and interdisciplinary discussion of the general approach of comparative research, its prospect and problems as well as its applications in crucial sub-fields of communications. The first part of the volume charts the state of the art in the field; the second section introduces relevant areas of communication studies where the comparative approach has been successfully applied in recent years; the third part offers an analytical review of conceptual and methodological issues; and the last section proposes a roadmap for future research.
