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Entertainment-Education
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Entertainment-Education and Social Change
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
India's Communication Revolution
This very readable book describes the recent social changes in Indian society, resulting from the various applications of new communication technologies. The authors discuss the various processes at work in the country both at the governmental level and in private enterprise, the rapid technological developments and their impact on Indian society, the growth of software technology parks, the internet revolution, and the lessons learned so far. They also highlight the role played by the pioneers, visionaries and innovators.
Media and Identity in Africa
Studies of the media in Africa, incorporating both African and international perspectives, are few. The thirty papers collected here were presented at a seminar organised and hosted by the Kenya-based Twaweza Communications and the International African Institute in Nairobi in 2004. They demonstrate how media outlets are used to perpetuate, question or modify the unequal power relations between the North and the South. Focusing on east Africa, the papers include discussions of the construction of old and new social entities, as defined by class, gender, ethnicity, political and economic differences, wealth, poverty, cultural behaviour, language and religion. The authors illustrate how there is increasing control by local people of traditional and modern forms of media. Globalization is being countered by local responses, within the context of social and cultural identities. Essentially, the book describes the tensions between the global and the local, tensions not often discussed in media studies, thus pioneering new debates.
India
India, long known for its huge population, religious conflicts and its status as not-quite best friend ally of the United States has moved from the backwaters of world attention to centre stage. Afghanistan and Pakistan with whom India is in almost conflict, are neighbours. India has developed a nuclear capability which also has a way of grabbing attention. This book discusses current issues and historical background and provides a thorough index important to a better understanding of this diverse country.
Managing Risk and Complexity through Open Communication and Teamwork
Along with increased complexities in work and life in general in the twenty-first century come new and dangerous risks to workers, customers, and the general public. Drawing on decades of experience as a researcher and consultant for a range of organizations and individuals in high-risk domains, the author of this book presents a powerful theory of open communication and teamwork. This unites a range of communication practices and principles that have proven to combat risk and complexity in organizations. The book initially focuses on NASA, an organization that experiences and engages with high complexity and risk daily. As a participant-observer in the Apollo program, the author witnessed p...
Public Communication Campaigns
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
The Handbook of Global Health Communication
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
Forming a Culture of Peace
This book challenges the discourses, narrative frames, and systems of beliefs that support and promote violence and conflict, it defines new comprehensive approaches to human security as preventative and empowering to individuals, and it provides conceptual frameworks and methodological tools for enhancing the processes of communicating peace.
Protest Arts, Gender, and Social Change
The role of literature and popular songs in the cultural politics of Hausa society
