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The Sword of Anton
Jason Del has died and passed beyond Trinity, where he triumphed over Pure Evil in the Final Contest, but an ancient power remains that wants Trinity for its own, and this time Jason's daughter, Megani, must lead the fight.
Creating Blockbusters!
A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.
Biomolecular Feedback Systems
This book provides an accessible introduction to the principles and tools for modeling, analyzing, and synthesizing biomolecular systems. It begins with modeling tools such as reaction-rate equations, reduced-order models, stochastic models, and specific models of important core processes. It then describes in detail the control and dynamical systems tools used to analyze these models. These include tools for analyzing stability of equilibria, limit cycles, robustness, and parameter uncertainty. Modeling and analysis techniques are then applied to design examples from both natural systems and synthetic biomolecular circuits. In addition, this comprehensive book addresses the problem of modul...
Creating Ever-cool
WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY "Fantastic! Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel Toys By its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain consistently cool year-in and year-out. In their quest for a share of the $171 billion of purchases that kids influence every year, marketers strive to develop such cool products. These the author terms "Ever-Cools." The Barbie doll represents a perfect example of an "Ever-Cool" product. Barbie rides the trends and fads, assuming various guises to reflect current coolness. Mothers who had Malibu Barbie dolls now buy Baywatch Barbies for their daughters. This is an exploration of achieving the elusive Ever-Cool status.
Gender, Race, and Class in Media
-51 contemporary articles are new to this edition, with 14 classic pieces retained from prior editions.
Emerging Applications of Control and Systems Theory
This book celebrates Professor Mathukumalli Vidyasagar’s outstanding achievements in systems, control, robotics, statistical learning, computational biology, and allied areas. The contributions in the book summarize the content of invited lectures given at the workshop “Emerging Applications of Control and Systems Theory” (EACST17) held at the University of Texas at Dallas in late September 2017 in honor of Professor Vidyasagar’s seventieth birthday. These contributions are the work of twenty-eight distinguished speakers from eight countries and are related to Professor Vidyasagar’s areas of research. This Festschrift volume will remain as a permanent scientific record of this event.
Bacterial Genomes
A wide range of microbiologists, molecular biologists, and molecular evolutionary biologists will find this new volume of singular interest. It summarizes the present knowledge about the structure and stability of microbial genomes, and reviews the techniques used to analyze and fingerprint them. Maps of approximately thirty important microbes, along with articles on the construction and relevant features of the maps are included. The volume is not intended as a complete compendium of all information on microbial genomes, but rather focuses on approaches, methods and good examples of the analysis of small genomes.
Born to Buy
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commerciali...
Engaging the Soul of Youth Culture
Before we can reach today's youth with the turth of the gospel, we need to see what they see and hear what they hear. We need to catch the messages encrypted in their culture and understand what's really being communicated. In Engaging the Soul of Youth Culture Walt Mueller, founder and president of the Center for Parent/Youth Understanding, helps us to navigate the troubling and confusing terrain of teen worldviews so that we can effectively and compassionately pass along good news: our God is their God, our Savior can be their Savior.
