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Digital and Social Media Marketing
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Busine...
Strategic Digital Transformation
Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capab...
Journeys to the Land of Gold
Collected here for the first time ever are the surviving eyewitness accounts of the Bozeman's Trail's civilian emigrants: twenty-four diaries written during the journey and nine reminiscences prepared afterward. These accounts describe life on the West's last great emigrant trail, the shortcut from the Platte River Road to the Montana goldfields, from 1863 until 1866, when the route was closed by "Red Cloud's War." Ample introductions, extensive annotation, historical illustrations, and detailed maps enrich this oversized, two-volume compendium.
Bound for Montana
Bound for Montana is an abridgement of the prize-winning two volume series, Journeys to the Land of Gold. The abridgement includes diary and journal excerpts from travelers moving overland in the 1860s, bound for Montana.
I Do
I Do traces Montana weddings and circumstances that influenced them from the 1860s gold rush to the present day. Engaging stories, insightful analysis, and intriguing photographs provide an intimate and surprising look at an important tradition.
The Lumberjacks
Short-listed for the 1978 Governor General’s Award for Non-Fiction The 19th century spawned a unique breed of men who took pride in their woodsmen skills and rough codes of conduct. They called themselves lumberers, shantymen, timber beasts, les bucherons – and, more recently, lumberjacks, working in the vast forests of eastern Canada and British Columbia. Across the country, farm boys would go to the woods, lumbering being the only winter work available. Immigrants – Swedes and Finns more often than not – resumed the trades they had learned so well in the forests of northern Europe. They broke the cold, hard monotony of camp life with songs, tall tales and card games. Within these pages, author Donald MacKay allows us a glimpse into that moment in our heritage when men entered the virgin forest to carve out an industry from the seemingly endless array of pine, spruce, maple and balsam fir found there.
Pig City
From cult heroes the Saints and the Go-Betweens to national icons Powderfinger and international stars Savage Garden, Brisbane has produced more than its share of great bands. But behind the music lay a ghost city of music and corruption.
His Majesty's Sailor and the Girl in the Blue Coat
It’s the fall of 1942, and the Second World War rages on. The skies above Britain and the oceans around her are a battleground: German bombers target cities like Liverpool and Crewe, while U-Boats and warships prowl the waters between England and France. Ten-year-old Evelyn Jackson and her parents live on rations, waiting for the sounds of the air-raid sirens above them and wondering what will come of their far-flung family in times of war. Eve stands tall, through bombings and evacuations, through an unfair beating and a paralyzing illness, and survives with her smile and her generous heart still intact. Meanwhile, one of her uncles—Submariner Dominic King—serves aboard HMS Tuna. Domi...
Creating a Successful Digital Presence
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided throu...
