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Management and Visualisation
As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is largely an elusive ambition, despite the many stated advantages provided by contemporary technologies. In this book, the case is made for visual management as a method of communications, planning, learning and reporting that connects the organisation in a single, meaningful and seamless way. Throughout this book, visual management is theorised around the position that all forms of management documentati...
Dennis Robertson
This book provides a comprehensive overview of Robertson's life and work. Uncovering the sources of Robertson's inspiration and ideas and the all-important causal relationship between the man and his work, this fascinating account is a must-read for all interested in rediscovering this great economist.
Digital and Social Media Marketing
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Busine...
Creating a Successful Digital Presence
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided throu...
Strategic Digital Transformation
Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capab...
Understanding Dennis Robertson
Fletcher (economics, The University of Liverpool, UK) explores the relationship between the life and work of a British economist, Sir Dennis Holme Robertson (1890-1963). Drawing on previously unpublished material, biographical and literary evidence, and a fresh reading of Robertson's principal books and essays, Fletcher argues that Robertsonian economics is influenced by Robertson the man, and shows that this is particularly the case with respect to the way in which Robertson's thought developed and to its particular characteristics. He offers a new account of Robertson's breach with his Cambridge colleague J. M. Keynes. Annotation copyrighted by Book News Inc., Portland, OR
By Scalpel and Cross
By Scalpel and Cross: A Missionary Doctor in Old Korea is the story of a Presbyterian medical missionary told against the background of Korea in the first half of the twentieth century, decades before the astounding rise of South Korea. Young Dr. Archibald G. Fletcher arrives in 1909, just before Japan annexes Korea. The dramatic, little-read history of early Christian missions is part of the story, as Arch, assigned to Taegu, confronts appalling diseases, poverty, and the scourge of leprosy. The reader gets to know Arch and his wife, Jessie, through their relentless effort to provide healing, in body and also in spirit, and the artful blend of practical entrepreneurship and compassion in Ar...
