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Licensing Tales
A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as "horror stories" from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; "interesting" licensing litigations; deals with licensing agents and international licenses. With chapters like "Who Would Have Thought?", "The Ones That Almost Got Away", and "The Licensing Hall of Shame" the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.
Configuring the Field of Character and Entertainment Licensing
This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 23 industry professio...
The New and Complete Business of Licensing
An overview of the basics of international licensing with informative material about the various practices of all aspects of the licensing industry. It includes information that will help those new and experienced to hone their licensing skills. The book provides a worldwide perspective of the industry and is the definitive guidebook for anyone who is interested in capitalizing on this potentially lucrative market.
Licensing Update 2012
Licensing Update 2012 is the definitive one-volume handbookcovering the year's most significant cases and developments in licensing. It identifies critical trends that licensing professionals andpractitioners must understand thoroughly in this rapidly evolving area.Up-to-date, incisive, analytical, and essential, this valuable manual helpsyou keep up with the explosive pace of licensing with guidance fromlicensing experts in their area of specialty. You'll find in-depthinsights and valuable analysis on recent developments and important trends oflicensing issues from leading practitioners who are experts in their field.Licensing Update 2012 is organized as a handy "quick reference"to help you save time in structuring stronger agreements to protect yourlicensing interest. You'll get extensive coverage of developments in auditand accounting practices, tax considerations, antitrust concerns and many ofthe bottom-line issues that you need to address to ensure day-to-dayprofitability of your license agreements .
The Intangible Assets Handbook
This handbook is intended as a useful document for intangible asset management inquiries, with a special emphasis on licensing, transaction due diligence and bankruptcy. It attempts to help improve the management of companies with underleveraged intangible asset portfolios. Relevant exhibits, case studies, common terms, and a detailed index are also included.
Pinstripes by the Tale
Baseball fans in the Bronx and beyond will delight in this incomparable, far-reaching collection of insider tales When 19-year-old Marty Appel got a job as a mail clerk for the New York Yankees, assigned to spend the summer of '68 answering Mickey Mantle's fan letters, he couldn't have known it was just the start of over a half-century entwined with the Bronx Bombers. As a PR director, television producer, writer, and historian, Appel never missed an opportunity to get to know the main characters— and supporting cast— of Yankees lore. The result is an unparalleled trove of colorful stories featuring a seemingly unending parade of characters including Mantle, Joe DiMaggio, Yogi Berra, Thurman Munson, Derek Jeter, George Steinbrenner, and everyone in between. By turns hilarious and heartrending, Pinstripes by the Tale is an intimate look at an iconic franchise through the lens of its foremost historical authority. Told as a series of captivating vignettes, it invites readers to consider the small moments that quietly shape the contours of baseball history.
Nationalizing Iran
When Naser al-Din Shah, who ruled Iran from 1848 to 1896, claimed the title Shadow of God on Earth, his authority rested on premodern conceptions of sacred kingship. By 1941, when Mohammad Reza Shah Pahlavi came to power, his claim to authority as the Shah of Iran was infused with the language of modern nationalism. In short, between roughly 1870 and 1940, Iran's traditional monarchy was forged into a modern nation-state. In Nationalizing Iran, Afshin Marashi explores the changes that made possible this transformation of Iran into a social abstraction in which notions of state, society, and culture converged. He follows Naser al-Din Shah on a tour of Europe in 1873 that led to his importing ...
Intellectual Property Valuation
"In this book, we attempt to cover some frequently asked questions on intellectual property and intangible assets and to engage in brief discussions on the subject of identifying value. We identify many of the main types of intellectual property and intangible assets. We also look at the primary, traditional, and not-so-traditional methods of valuing these assets and include case studies and various situations in which the valuation of these assets is required." -- from the Introduction, p. 3.
The Well-timed Strategy
This comprehensive guide explains how to manage not just the business cycle and industry cycles but also today's unprecedented level of macroeconomic turbulence. Navarro shows how to align every facet of business strategy, tactics, and operations to reflect changing business conditions and not get run over.
