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The Sword of Darrow
In a magical realm filled with creatures of every possible shape and size, war is brought upon the peaceful kingdom of Sonnencrest by evil goblin King Malmut. Princess Babette, the only surviving member of the royal family, manages to escape and seeks refuge with Asterux, a powerful wizard who agrees to teach Babette magic, and who disguises her as an ugly gypsy girl to protect her from King Malmut's thugs. Ten years later, Babette must use the magic she has learned to help aid the kingdom's only hope at defeating the goblins' horrible reign: Darrow, a lame boy who can barely pick up a sword but has a great gift for inspiring others. With Babette's unseen help, Darrow begins a journey to free his country once and for all and bring peace back to Sonnencrest. Written by a father and his then eight- year-old son who struggled with a learning disability at the time, "The Sword of Darrow" is an enjoyable adventure that shows how even the unlikeliest of heroes can rise up against injustice.
No Place for Amateurs
This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters.
The Dyslexia Debate
An examination of how we use the term 'dyslexia' and how this may undermine aid for struggling readers.
Get Out the Vote
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is ...
Political Campaign Communication
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Hired to Fight, Hired to Win
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.
Winning Elections
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
The Last Hurrah?
The 2002 midterm elections were noteworthy U.S. congressional campaigns for many reasons. They marked the last national contests before implementation of the Bipartisan Campaign Reform Act (BCRA) and thus were expected by many to be the "last hurrah" for soft money. These midterm campaigns provided a window on the activity of parties, interest groups, and political consultants on the eve of BCRA, as they prepared to enter a new era of American elections. The results of Campaign 2002 were remarkable. As the party in power, the Republicans defied history by gaining seats in both houses of Congress, giving them a majority in the Senate. To some degree this resulted from the GOP's new emphasis o...
Running for Office
"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
