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Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.
The public-private partnership to develop vehicles that require less petroleum-based fuel and emit fewer greenhouse gases should continue to include fuel cells and other hydrogen technologies in its research and development portfolio. The third volume in the FreedomCAR series states that, although the partnership's recent shift of focus toward technologies that could be ready for use in the nearer term-such as advanced combustion engines and plug-in electric vehicles-is warranted, R&D on hydrogen and fuel cells is also needed given the high costs and challenges that many of the technologies must overcome before widespread use. The FreedomCAR (Cooperative Automotive Research) and Fuel Partner...
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Investigations about porosity in petroleum reservoir rocks are discussed by Schmoker and Gautier. Pollastro discusses the uses of clay minerals as exploration tools that help to elucidate basin, source-rock, and reservoir history. The status of fission-track analysis, which is useful for determining the thermal and depositional history of deeply buried sedimentary rocks, is outlined by Naeser. The various ways workers have attempted to determine accurate ancient and present-day subsurface temperatures are summarized with numerous references by Barker. Clayton covers three topics: (1) the role of kinetic modeling in petroleum exploration, (2) biological markers as an indicator of depositional environment of source rocks and composition of crude oils, and (3) geochemistry of sulfur in source rocks and petroleum. Anders and Hite evaluate the current status of evaporite deposits as a source for crude oil.