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Value Driven Product Planning and Systems Engineering
Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.
Innovation
Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as: • The computer mouse and the personal computer interface you use at home and work • The high-definition television in your living room • The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly • The spe...
Value Merchants
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.
Luke's Portrait of Gentiles Prior to Their Coming to Faith
Christoph W. Stenschke examines Luke's portrait of the Gentiles' state prior to their coming to Christian faith. Following the history of research, he commences with Luke's direct references to the Gentiles prior to faith and then draws conclusions concerning their state from the Gentile encounter with Jesus and Christian salvation. This includes Luke's notes on the condition of Gentiles and on their appropriation of salvation. Finally conclusions from Luke's portrayal of Gentile Christians are drawn.With his approach Christoph W. Stenschke challenges some previous contributions to Lukan anthropology. He argues that the main study in the field (J.-W. Taeger, Der Mensch und sein Heil) does no...
Diversity and Rabbinization
This volume contains Hebrew and Syriac text. Please, check that your e-reader supports texts set in left-to-right direction before purchasing the epub and azw3 editions of the book. This volume is dedicated to the cultural and religious diversity in Jewish communities from Late Antiquity to the Early Middle Age and the growing influence of the rabbis within these communities during the same period. Drawing on available textual and material evidence, the fourteen essays presented here, written by leading experts in their fields, span a significant chronological and geographical range and cover material that has not yet received sufficient attention in scholarship. The volume is divided into f...
Wissmann bis Zyböri
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Emotion, Genre and Gender in Classical Antiquity
This tightly focused collection of essays by a distinguished group of scholars analyses the degree to which expressions of emotion in ancient literature and art become an 'artistic' rather than a 'social' construct. To what degree do literary genres, philosophy and visual arts produce expectations for the arousal of certain emotions? Are the emotions of women, for example, represented differently in different genres? How and why do literary genres and visual arts concentrate on specific emotions and stylise them accordingly, and how do particular emotions relate to gender within literary texts? The book will be of interest to all students and scholars of classical literature and gender studies.
