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Advertising Strategy
Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive...
A Short Introduction to Social Research
This book introduces students and researchers to the key ideas and issues that inform research practice. Authors Matt Henn, Mark Weinstein, and Nick Foard provide a clear and easy-to-understand roadmap to help the reader plan their research project from beginning to end. This book is perfect for use on introductory methods courses and is also an invaluable guide for the first time researcher embarking on their own small-scale research project. It is the intention of this book to prepare students and new researchers for their research project. Brilliantly written throughout, this is your essential guide to the theory of research, the practice of research and the best ways to plan and manage your research.
Encyclopedia of Educational Leadership and Administration
The SAGE Encyclopedia of Educational Leadership and Administration presents the most recent theories, research, terms, concepts, ideas, and histories on educational leadership and school administration as taught in preparation programs and practiced in schools and colleges today. With more than 600 entries, written by more than 200 professors, graduate students, practitioners, and association officials, the two volumes of this encyclopedia represent the most comprehensive knowledge base of educational leadership and school administration that has, as yet, been compiled.
Designing Video and Multimedia for Open and Flexible Learning
This is a comprehensive, practical guide to the most effective use of video and multimedia in open and distance learning. Illustrated throughout, it considers pedagogic design principles for the highest quality learning material, covering: what to teach on video and how to teach it when to choose and how to use other media for teaching a framework of pedagogic design principles for video and multimedia practical development advice for interactive multimedia. With insights into the comprehensive process of designing, developing and managing distance learning materials, this book will appeal to those involved in course development, educational video, audiovision and interactive multimedia design, as well as to students of general video and multimedia production.
Adjustment Computations
"This companion CD-ROM contains: The software ADJUST, MATRIX, and STATS (This software is windows only), Mathcad and HTML worksheets"--CD-ROM.
Cases in Operations Management
The Ivey Casebook Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructor′s resources on CD-ROM. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well. Cases in Operations Management: Building Customer Value Through World-Class Operations is unique in its strong grounding in real-world decisions. The ca...
Communication and Law
Communication and Law brings together scholars from law and communication to talk both generally and specifically about the theoretical and methodological approaches one can use to study the First Amendment and general communication law issues. The volume is intended to help graduate students and scholars at all skill levels think about new approaches to questions about communication law by offering a survey of the multidisciplinary work that is now available. It is designed to challenge the conventional notion that traditional legal research and social science methodological approaches are mutually exclusive enterprises. This book has been developed for researchers working in mass communication and law and will be appropriate for graduate students and scholars. It will also appeal to those in psychology, political science, and other areas who are interested in exploring questions of law in their research.
Learning UML 2.0
With its clear introduction to the Unified Modeling Language (UML) 2.0, this tutorial offers a solid understanding of each topic, covering foundational concepts of object-orientation and an introduction to each of the UML diagram types.
Rediscovering the Religious Factor in American Politics
This volume addresses whether and how religion and religious institutions affect American politics, and is addressed to readers not only among social scientists and political journalists but also among theologians, seminarians, and religious leaders. The volume is divided into six parts: why study religion in the context of politics; religion as an orientation toward group; religion as a set of public and private practices; doctrinal, experiential, and world view measures; leadership stimuli and reference groups; and does religion matter in studies of voting behavior and attitudes? Annotation copyright by Book News, Inc., Portland, OR
Administering Data Centers
"This book covers a wide spectrum of topics relevant to implementing and managing a modern data center. The chapters are comprehensive and the flow of concepts is easy to understand." -Cisco reviewer Gain a practical knowledge of data center concepts To create a well-designed data center (including storage and network architecture, VoIP implementation, and server consolidation) you must understand a variety of key concepts and technologies. This book explains those factors in a way that smoothes the path to implementation and management. Whether you need an introduction to the technologies, a refresher course for IT managers and data center personnel, or an additional resource for advanced s...
