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Inhaltsangabe:Abstract: The word marketing is always appearing in most articles and books dealing with selling, the word has been watered down and in many cases lost its true value and sense. Most people mistakenly identify marketing with selling and promotion - but selling is only the tip of the marketing iceberg. It is simply one of several marketing functions, and often not the most important one. If the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively, these goods will sell very easily. Companies have to search for buyers, identify their needs, design appropriate products, promote them, stor...
The Archaeology of Violence
The Archaeology of Violence is an interdisciplinary consideration of the role of violence in social-cultural and sociopolitical contexts. The volume draws on the work of archaeologists, anthropologists, classicists, and art historians, all of whom have an interest in understanding the role of violence in their respective specialist fields in the Mediterranean and Europe. The focus is on three themes: contexts of violence, politics and identities of violence, and sanctified violence. In contrast to many past studies of violence, often defined by their subject specialism, or by a specific temporal or geographic focus, this book draws on a wide range of both temporal and spatial examples and offers new perspectives on the study of violence and its role in social and political change. Rather than simply equating violence with warfare, as has been done in many archaeological cases, the volume contends that the focus on warfare has been to the detriment of our understanding of other forms of "non-warfare" violence and has the potential to affect the ways in which violence is recognized and discussed by scholars, and ultimately has repercussions for understanding its role in society.
Warfare and Society
This book straddles the disciplines of archaeology and social anthropology. Its 25 contributions (divided into 6 sections with separate introductions) successively scrutinise the concept of war in philosophy, social theory and the history of anthropological and archaeological research; discuss warfare in pre-state and state societies; and assess its relationship to rituals, social identification and material culture.
Wounds and Wound Repair in Medieval Culture
This volume brings together essays that consider wounding and/or wound repair from a wide range of sources and disciplines including arms and armaments, military history, medical history, literature, art history, hagiography, and archaeology across medieval and early modern Europe.
Ancient Scandinavia
Although occupied only relatively briefly in the long span of world prehistory, Scandinavia is an extraordinary laboratory for investigating past human societies. The area was essentially unoccupied until the end of the last Ice Age when the melting of huge ice sheets left behind a fresh, barren land surface, which was eventually covered by flora and fauna. The first humans did not arrive until sometime after 13,500 BCE. The prehistoric remains of human activity in Scandinavia - much of it remarkably preserved in its bogs, lakes, and fjords - have given archaeologists a richly detailed portrait of the evolution of human society. In this book, Doug Price provides an archaeological history of ...
Gudme
Gudme: The Iron Age Settlement and Central Halls presents, describes and interprets the many finds and structures that have been comprised during the extended excavations at the central parts of the Gudme locality on southeast Funen, Denmark. Head of excavation Palle Østergaard Sørensen extracts, combines, classifies, dates and temporalizes the many finds and houses from the excavations Gudmehallerne, Gudme III, Gudme IV. Since the 19th century the Gudme area has been known as one of the richest prehistoric localities in Scandinavia, and more than 1,000 roman coins, close to 600 fibulas as well as several small mask and animal figurines form part of the Gudme find assemblage. From AD 200 t...
The Heirs of the Roman West
In this collection leading international authorities analyse the structures and economic functions of non-agrarian centres between ca. 500 and 1000 A.D. – their trade, their surrounding settlements, and the agricultural and cultural milieux. The thirty-one papers presented at an international conference held in Bad Homburg focus on recent archaeological discoveries in Central Europe (Vol.1), as well as onthose from southeastern Europe to Asia Minor (Vol. 2).
Post-Roman Towns, Trade and Settlement in Europe and Byzantium: Byzantium, Pliska, and the Balkans
In this collection leading international authorities analyse the structures and economic functions of non-agrarian centres between ca. 500 and 1000 A.D. - their trade, their surrounding settlements, and the agricultural and cultural milieux. The thirty-one papers presented at an international conference held in Bad Homburg focus on recent archaeological discoveries in Central Europe (Vol. 1), as well as on those from southeastern Europe to Asia Minor (Vol. 2).
The takeover of Rover Group Ltd. by BMW AG
Inhaltsangabe:Abstract: The target of this case study is to present and analyse the drastic false estimations made by BMW in planning and realising the Rover transition as well as its consequences. The worked out mistakes should be generalized in order to give opportunities of their avoidance for future M&A cases. After working out the M&A basics in the 1st chapter, the 2nd chapter deals with the reasons of BMW Management to buy another international manufacturer and gives a clue why the choice fell just on Rover. It opens with an overview of the economic development during the 6 years time period of the Rover takeover. After this, the economic and political environment is shown, also the ma...
