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Consumer Behavior
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
Consumer Behavior and Marketing Action
This edition maintains the applications approach which links consumer behaviour concepts with marketing strategy. The coverage of consumer behaviour is more thorough than that found in other texts.
Consumer Behavior and Marketing Action
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
Consumer Behaviour
Today\'s fast-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions for marketers: What factors influence consumer decisions? How do consumers acquire product information? How do organisations develop consumer brand loyalty for their products? How does consumer behaviour affect marketing strategy? What rights do consumers have? The answers to these questions, and many more, are contained in this textbook! With a balance of real-world examples drawn from both small to medium sized enterprises and multinational corporations operating in the region, Consumer Behaviour, First Asia-Pacific Edition provides a strong link between the conceptual foundations of consumer behaviour and strategic marketing applications.
Marketing Management
Includes glossary, name index, company index, subject index
Marketing
Includes appendix, notes, cases, glossary
The Circus and Victorian Society
This conflict informs us not only of the complicated role that the circus played in Victorian society but provides a unique view into a collective psyche fraught by contradiction and anxiety.
Happy by Design
Can good design truly make us happier? Given that we spend over 80% of our time in buildings, shouldn't we have a better understanding of how they make us feel? Happy by Design explores the ways in which buildings, spaces and cities affect our moods. It reveals how architecture and design can make us happy and support mental health, and explains how poor design can have the opposite effect. Presented through a series of easy-to-understand design tips and accompanied by beautiful diagrams and illustrations, Happy by Design is a fantastic resource for architects, designers and students, or for anybody who would like to better understand the relationship between buildings and happiness. With the pandemic and cost-of-living crisis, the importance of designing for mental wellbeing has never been higher on the agenda. Whether through low-energy design, designing in better ventilation to avoid passing on pathogens or the realisation of the importance of accessing nature within an environment, this revised edition has been updated to reflect a changed world.
