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Building Online Relationships
Readers buy from writers they know and trust. This means, dear author, you have to find ways for new readers to get to know you and to want to create a relationship with you. One Reader at a Time - Building Online Relationships is your one-stop online promotion guide. Award-winning publisher of Shades of Romance Magazine, LaShaunda C. Hoffman, has consolidated over 14 years of expertise in online promotion into this how-to guide. By reading, and applying what you learn in this book, you will promote like a pro and build trust with your readers so they become loyal buyers. Every chapter includes an action plan you can implement immediately to learn: Every chapter includes an action plan you c...
The Ad Contrarian
The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.
Emotion by Design
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire - How did Nike go from being a small sneaker brand to the world's most revered company? - Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? - And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative- emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.
Red Teaming
THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITION Developed by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world. Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look at their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. By embracing red teaming, leaders in companies of every size and in every industry will be able to plan better,...
Sweatpants & Coffee: Affirmations for Anxiety Blobs (Like You and Me)
"When you are overwhelmed by worry and your head is a-buzz with noise and confusion, remember that all you need to do is take the first step in front of you" This delightful book is devoted to easing your fears, anxieties and worries when life just won't let up. Each page details an insightful message from Nanea Hoffman, creator of the wildly popular Sweatpants & Coffee online community and author of The Anxiety Blob Comfort & Encouragement Journal. Affirmations for Anxiety Blobs (Like You and Me) includes more than 200 affirmations in all, plus dozens of original full-color illustrations. Throughout, Nanea's iconic "Anxiety Blob" makes its presence known, providing a whimsical or empathetic companion alongside her comforting words. A colorful, beautifully designed collection presented in Nanea's signature voice and style, certain to be a harbor of calm and comfort when the world is at its worst.
Survival Lessons
The New York Times–bestselling author and cancer survivor tells how to hold on to joy in times of sorrow in this “absolutely beautiful book” (Sue Monk Kidd). The prize-winning author of such modern literary classics as Practical Magic, The World That We Knew, and The Marriage of Opposites, Alice Hoffman is also a cancer survivor. In Survival Lessons, she shares her transformative journey, showing us how to re-envision our own lives and relationships with our friends and family, and the significance of the everyday choices we make. Sorrow and joy are both part of the human experience, and the beauty of the world is easy to overlook during periods of crisis, illness, or loss. Here, Hoffm...
King's Gambit
As a young man, Paul Hoffman was a brilliant chess player . . . until the pressures of competition drove him to the brink of madness. In King's Gambit, he interweaves a gripping overview of the history of the game and an in-depth look at the state of modern chess into the story of his own attempt to get his game back up to master level -- without losing his mind. It's also a father and son story, as Hoffman grapples with the bizarre legacy of his own dad, who haunts Hoffman's game and life.
