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Organizational Rhetoric
Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In ...
American Icon
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the...
How to Write a Book That Sells You
More than eighty percent of Americans believe they should write and publish a book, but less than one percent actually does so. In How to Write a Book That Sells You, author Robin Colucci guides coaches, consultants, and entrepreneurs in writing and publishing a book that can become a power tool in their businesses. The steps presented in this guide seek to help you avoid or handle most of the blocks, distractions, and misunderstandings that prevent people from becoming authors. It teaches you how to excavate your most radical, leading-edge ideas and write a book that excites your audience and expands your impact. "If you are serious about creating a book that doesn't limp across the finish ...
Literary Agents in the Transatlantic Book Trade
By way of a case study of one of the oldest French book agencies, Agence Hoffman, this book analyzes the role played by French literary agents in the importation of US fiction and literature into France in the years following World War II. It sheds light on the material conditions of the circulation of texts across the Atlantic between 1944 and 1955, exploring the fine mechanisms of agents’ negotiations which allowed texts, and ideas, to cross borders. While providing comparative insights into the history of publishing in France and in the United States in the immediate aftermath of the war, this book aims at foregrounding the role of the book agent, an all-too often neglected intermediary...
Editor & Publisher
The fourth estate.
Blue Diary
Ethan and Jorie, a perfect, beautiful couple, have been married for 13 years, and are still very much in love. Ethan is a pillar of the community, but 13 years ago he committed a brutal rape and murder. A young girl's phone call exposes him, and nothing will ever be the same for any of them - as nothing could ever be the same for that other young girl who was raped all those years ago, or for her family. Blue Diary is a powerful, disturbing novel about the dark shadows in ordinary lives, about the ripples that carry on indefinitely from a violent act. And the blue diary of the title belonged to the dead girl...
Architects of Intelligence
Financial Times Best Books of the Year 2018 TechRepublic Top Books Every Techie Should Read Book Description How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level machine intelligence? What should we be concerned about as artificial intelligence advances? Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times bestselling author, Martin Ford, uncovers the truth behind these questions from some of the brightest minds in the Artificial Intelligence community. Martin has wide-ranging conversations with twenty-three of the world's foremost ...
Expertise in Context
The twenty-three essays in this volume discuss the essential nature of expert knowledge, as well as such questions such as how "expertise" differs from mere "knowledge," and relation between the individual and group processes involved in knowledge in general and expertise in particular, the social and other contexts of expertise, how expertise can be assessed, and the relation between human and computer expertise.
The Pharmacology of Alcohol and Alcohol Dependence
This is a comprehensive review of the pharmacological effects of alcohol and the mechanisms underlying the pathogenesis of alcoholism. The book draws on general pharmacology, neuropharmacology, and alcohol studies to explore its theme. The second volume in the ALCOHOL AND ALCOHOLISM series, it focuses on the pharmacologic mechanisms underlying the development of alcoholism. The first section on basic pharmacology is concerned with those aspects that are common to all of alcohol's effects. These include pharmacokinetics, general metabolism, and cross-tolerance. The second section on neuropharmacology describes the effects of alcohol on various brain functions, including circulation and metabolism. The third section provides an in-depth review of the neurobiology of physical dependence, withdrawal, and physiological tolerance. The book as a whole gives a comprehensive and authoritative picture of the complex pharmacologic actions of alcohol, particularly on the nervous system. For clinicians and researchers in the field of alcohol and alcoholism, it will serve as a fundamental reference.
Covert Network
This book tells the story of the International Rescue Committee (IRC), the largest nonsectarian refugee relief agency in the world. Founded in the 1930s by socialist militants, the IRC attracted the support of renowned progressives such as Eleanor Roosevelt, Norman Thomas, and Reinhold Niebuhr. But by the 1950s it had been absorbed into the American foreign policy establishment. Throughout the Cold War, the IRC was deeply involved in the volatile confrontations between the two superpowers and participated in an array of sensitive clandestine operations. The IRC thus evolved from a small organization of committed activists to a global operation functioning as one link in the CIA's covert network.
