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Marketing That Works
Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working i...
Lee Morgan
Presents the events of the jazz trumpeter, Lee Morgan's life not just as items of biography, but also as points of departure for historical investigations that aim to situate the musician and his contemporaries in changing aesthetic, social and economic contexts. This work draws on many original interviews with Morgan's colleagues and friends.
Entrepreneurial Marketing
The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Sedalia and the Palmer Memorial Institute
Sedalia, North Carolina, has a rich and diverse history. In 1901, the American Missionary Association hired a young woman, Charlotte Hawkins Brown, to teach at a small school in eastern Guilford County. The school closed in 1902, and at the request of the local residents, Brown remained and opened the Alice Freeman Palmer Memorial Institute, which in later years became a world renowned African-American preparatory school that educated children from the wealthiest families in the United States and six foreign nations. Sedalia and the Palmer Memorial Institute traces the growth and development of a rural Southern community that made an impact on the nation.
Best Fiction Sampler Ever 2016 - Howard Books
Complete with excitement, new beginnings, and the promise of happy endings, the Howard Books 2016 Fiction e-sampler has a great mix of debut authors and bestselling favorites for you to try out and enjoy—for FREE! Step back in time with our historical fiction, fall in love with our inspirational romance, and enjoy our contemporary stories. If you would like to learn more about any of our authors or the titles featured, please visit us at HowardBooksOnline.com, like us at Facebook.com/HowardBooks, follow us @Howard_Books, and sign up to receive our quarterly e-newsletters to stay informed of all of Howard’s new releases. With chapter excerpts from the following Spring 2016 new releases: Eve by WM. Paul Young Promise to Keep by Elizabeth Byler Younts Esther by Rebecca Kanner Come to the Garden by Jennifer Wilder Morgan The Cairo Code by Glenn Meade Bride of a Distant Isle by Sandra Byrd Brush of Wings by Karen Kingsbury Close To You by Kara Isaac Broken Ground by Karen Halvorsen Schreck Almost Like Falling in Love by Beth K. Vogt The Progeny by Tosca Lee
Entrepreneurial Management Theory and Practice
People like to have their own business, but few succeed. In this book, we show you what the process and procedures are to start-up your own business. Around 100 real cases featuring SMEs in Asia are introduced to show how businesses are run in the real world. From these practice cases, we can find rules to make a business sustainable. After reading this book, you will be able to find out what your advantages and disadvantages are, especially if you are keen to start a business in Asia. This book might even help you decide whether it is time for you to start-up your own business or not.
Successful Startups
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