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Ignite Your Research Mojo
Why do so many companies' research projects fail? And why do even the best corporations sometimes struggle to make good use of their research data? Strangely enough, no text on user research has tackled these questions-until now. Ignite Your Research Mojo is the first book designed expressly to focus on the factors that can spell success or failure when researching end user needs and behaviors. It was written for professionals of all experience levels seeking to contribute work that is actually used. Beginning with a section geared to anyone who wants to do good research, the book tackles fundamental questions such as why you should do user research (even though Steve Jobs probably didn't) a...
Solving Product
“Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor - Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away. Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in their business models, find new avenues for growth, and systematically overcome their next hurdles by leveraging the greatest resource at their disposal: customers. No matter where you are in the product growth cycle—at the idea stage, at maturity, or somewhere in between—Solving...
Solving Products
A book that actually teaches you how to create growth in a product business Solving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations. The book helps them: Reveal the gaps in their business models Clarify the challenges they're facing Carefully weigh alternative solutions for addressing blockers and driving new growth Learn from their prospects and customers with the right customer research techniques Lay out clear action plans to address the issues Make their organizations more customer-centric It's everything you need to know about growing a product from Idea to Maturity Solving Product is exhaustive. It conta...
Innovation is Everybody's Business
Tamara Ghandour, author, podcaster, keynote speaker and founder of innovation training company, LaunchStreet, used to believe that innovation was the domain of a select few, exclusive to certain industries, or relegated to a specific job role. But, as Tamara discovered in her 25 years of work and research, everybody has the capacity to innovate. It's a person's unique innovation style, which can be assessed and channelled, that can transform inertia into innovation. Drawing on eye-opening data from her proprietary Innovation Quotient Edge Assessment, Innovation is Everybody's Business is for those looking for solutions to the daily pain of "how do I prove my worth," a reality for many people...
The Ignite Project
This guidebook highlights the process of a software internship project facilitated by the Schulich School of Engineering. The Scrum Team is comprised of student developers pursuing either a master’s or bachelor’s degree in Software Engineering with their professor as the stakeholder, a consulting tech company serving as the product owner, and a graduate student and seasoned industry expert as project leads. The story of this software development process is communicated through the perspectives of an observing undergraduate SE student and the team, mainly through meetings, interviews, and journal entries. This guidebook is for readers in research, education, and industry who will not only experience the same process from different angles, but they will gain insight into fundamental elements of the Scrum Framework applied in organizational projects.
Ignite Culture
A Wall Street Journal Bestseller Learn how to Empower and Lead a Healthy, High-Performance Organization from the Inside Out in this Wall Street Journal Bestseller! Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Every organization is a human system, an amalgamation of personalities, behaviors, moods, actions, and interactions. All too often, personalities when on overdrive, cause defensive aggressive or passive defensive polarities in how people work together. This causes relational friction, dysfunction, dissatisfaction, and stress - all adversely impacting organizational culture. Offering a unique c...
Leading Edge Marketing Research
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Hot Groups
Many corporations, in their attempt to create innovative products and services, have focused on the concept of building teams. While many groups fizzle, on rare occasions the members of a group will experience an extraordinary eruption of excitement, transcending an organization's rigid confines to achieve astonishing results. These individuals, say Jean Lipman-Blumen and Harold J. Leavitt, are lucky enough to be members of a "hot group," a phenomenon they lucidly and enthusiastically describe in their ground-breaking new book Hot Groups. A hot group is not a name for a newfangled team, task force, or committee. Rather, a hot group is defined by a distinctive state of mind coupled with a sty...
The Soul of the Organization
Given the opportunity to describe Apple as a company in just a word or two, most would respond with adjectives like: Innovative. Design-conscious. Iconic. Some would probably even say: Secretive. But here's another: Soulful. Yes, Apple has a soul, and it is not alone in that respect. A select few organizations can similarly be said to exhibit similar qualities of soul that inspire passion in their employees and set them on the path to high levels of sustained organizational performance. But, given that most organizations are plagued by low levels of employee engagement and lackluster organizational performance, how do high-performing organizations do it? How do they ignite and sustain employ...
