Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
International Strategic Marketing
This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.
The Essence of International Marketing
Designed for managers on short courses, for MBA and other students and for managers and aspiring managers, this book presents concise, analytical information on the key topics of international marketing. The book is based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents. A chapter is given to each. It leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking. "The Essence of International Marketing" discusses not whether one should enter foreign markets, but when and on what terms. The necessity of international marketing is also discussed in the context of wanting to be globally competitive. Other areas covered include analysis of the main isssues, assessing the likelihood of change, implications that change will bring and how to respond to it. Each chapter ends with a checklist summarizing information provided and questions that need to be answered.
Comparative International Politics of Democracy Promotion
Though scholarly attention to democracy promotion is increasing, there is still little comparative and theoretically-based work on the protagonists of democracy promotion. This book investigates the motives that drive democracy promotion in a comparative and theoretically oriented manner, exploring how democracy promoters deal with conflicting objectives and the factors that shape their behaviour. It also addresses the more policy-oriented debate on the contemporary challenges to democracy promotion, focusing on US and German policies towards three kinds of challenges: the emergence of ‘radical’ leftist governments in Bolivia and Ecuador, the political rise of Islamist movements in Turke...
The European Union's International Promotion of LGBTI Rights
This book critically analyzes the European Union's promotion of LGBTI rights in the international arena. Lesbian, Gay, Bisexual, Transgender, and Intersex rights are heavily contested across the globe, with over 70 countries criminalizing same-sex relations and at least 10 imposing the death penalty. The book details how the EU, based on different member state positions, attempts to jointly formulate and implement guidelines for the external promotion of LGBTI rights. It also problematizes the various normative and policy-based Eurocentric prescriptions to further these rights. Drawing on an international political sociology framework infused with queer theoretical thought, the author invest...
HC 337 - International Representation and Promotion of Wales by UK Bodies
This report calls on VisitBritain and Visit Wales to jointly develop, by February 2015, a coherent strategy for promoting Wales as a first choice destination for international visitors to the UK. While the current number of international tourists to Wales remains below pre-2006 levels, there is substantial potential for growth in Wales' tourism market. Wales has some of the most spectacular landscape in Britain and Europe, a unique culture, language and history, dynamic cities, and offers a range of activities and a high quality of life. Wales' potential as a tourist destination is being undersold and there is concern that Wales still has a low profile overseas compared to other parts of the...
Marketing a Country
The Foreign Investment Advisory Service, a joint facility of the International Finance Corporation (IFC) and the World Bank, was established to help governments of developing member countries to review and adjust the policies, institutions, and programmes that affect foreign direct investment (FDI). The ultimate purpose of FIAS is to assist member governments to attract beneficial foreign private capital, technology, and managerial expertise.
International Aid and Democracy Promotion
International Aid and Democracy Promotion investigates the link between foreign aid and the promotion of democracy, using theory, statistical tests, and illustrative case studies. This book challenges the field of development to recognize that democracy promotion is unlike other development goals. With a goal like economic development, the interests of the recipient and the donor coincide; whereas, with democratization, authoritarian recipients have strong reasons to oppose what donors seek. The different motivations of donors and recipients must be considered if democracy aid is to be effective. The author examines how donors exercise their leverage over aid recipients, and, more importantl...
The European Union’s International Promotion of LGBTI Rights
This book critically analyzes the European Union’s promotion of LGBTI rights in the international arena. Lesbian, Gay, Bisexual, Transgender, and Intersex rights are heavily contested across the globe, with over 70 countries criminalizing same-sex relations and at least 10 imposing the death penalty. The book details how the EU, based on different member state positions, attempts to jointly formulate and implement guidelines for the external promotion of LGBTI rights. It also problematizes the various normative and policy-based Eurocentric prescriptions to further these rights. Drawing on an international political sociology framework infused with queer theoretical thought, the author inve...
Promoting Justice, Human Rights and Conflict Resolution through International Law / La promotion de la justice, des droits de l’homme et du règlement des conflits par le droit international
This Liber Amicorum is published at the occasion of Judge Lucius Caflisch’s retirement from a distinguished teaching career at the Graduate Institute of International Studies of Geneva, where he served as Professor of International Law for more than three decades, and where he has also held the position of Director. It was written by his colleagues and friends, from the European Court of Human Rights, from universities all around the world, from the Swiss Foreign Affairs Ministry and many other national and international institutions. The Liber Amicorum Lucius Caflisch covers different fields in which Judge Caflisch has excelled in his various capacities, as scholar, representative of Swit...
International Handbook of Teaching and Learning in Health Promotion
This international handbook brings together researchers and teachers from 25 countries of the five continents to share their experiences of teaching health promotion in undergraduate and graduate courses related to different health professions. Chapter authors share teaching methodologies used in classes, discuss the competencies students need to learn and indicate research opportunities. Readers will be provided with real-world examples of empowering, participatory, holistic, intersectoral, equitable and sustainable teaching/learning strategies that aim to improve health and reduce health inequities. This handbook was edited by an editorial board formed by 12 members of the International Un...
