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M: Advertising
M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
Car Safety Wars
Car Safety Wars is a gripping history of the hundred-year struggle to improve the safety of American automobiles and save lives on the highways. Described as the “equivalent of war” by the Supreme Court, the battle involved the automobile industry, unsung and long-forgotten safety heroes, at least six US Presidents, a reluctant Congress, new auto technologies, and, most of all, the mindset of the American public: would they demand and be willing to pay for safer cars? The “Car Safety Wars” were at first won by consumers and safety advocates. The major victory was the enactment in 1966 of a ground breaking federal safety law. The safety act was pushed through Congress over the bitter ...
Bioelectrics
This book focuses on bioelectrics, a new multidisciplinary field encompassing engineering and biology with applications to the medical, environmental, food, energy, and biotechnological fields. At present, 15 universities and institutes in Japan, the USA and the EU comprise the International Consortium of Bioelectrics, intended to advance this novel and important research field. This book will serve as an introductory resource for young scientists and also as a textbook for use by both undergraduate and graduate students – the world’s first such work solely devoted to bioelectrics.
No Accident
It is possible to eliminate death and serious injury from Canada’s roads. In other jurisdictions, the European Union, centres in the United States, and at least one automotive company aim to achieve comparable results as early as 2020. In Canada, though, citizens must turn their thinking on its head and make road safety a national priority. Since the motor vehicle first went into mass production, the driver has taken most of the blame for its failures. In a world where each person’s safety is dependent on a system in which millions of drivers must drive perfectly over billions of hours behind the wheel, failure on a massive scale has been the result. When we neglect the central role of t...
Historic Floors
This is the first book in the UK to be devoted to historic floors. It introduces an important and largely neglected subject and considers conservation methods in a European context. It traces the history of some of the great floors of Europe from the fourth century B.C. and outlines the development of mosaic, tiles, marble and parquetry floors in secular buildings. The early Christian pavements in basilicas, temples and cathedrals, the creation of medieval tiles, ledger stones and monumental brasses, their destruction by iconoclasts and re-creation during the Gothic Revival, are also discussed. Leading authorities, archaeologists, architects and archivists consider the latest methods of recording and repairing cathedral floors, including those of cathedrals, country houses, the monumental tiled pavements of the Palace of Westminster and other public buildings. Management policies to protect outstanding floors in over-visited sites are considered and historic features particularly at risk, are identified. Urgent action is recommended to contain the damage caused by the dramatic increase in tourism throughout Europe.
Contemporary Advertising
Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....
Personal Networks
Combines classic and cutting-edge scholarship on personal social networks. A must-have resource for both newcomers and seasoned experts.
How Behavior Spreads
A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.
Complex Spreading Phenomena in Social Systems
This text is about spreading of information and influence in complex networks. Although previously considered similar and modeled in parallel approaches, there is now experimental evidence that epidemic and social spreading work in subtly different ways. While previously explored through modeling, there is currently an explosion of work on revealing the mechanisms underlying complex contagion based on big data and data-driven approaches. This volume consists of four parts. Part 1 is an Introduction, providing an accessible summary of the state of the art. Part 2 provides an overview of the central theoretical developments in the field. Part 3 describes the empirical work on observing spreadi...
