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Taboo in Advertising
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and...
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Dislocation of the Temporomandibular Joint
This book provides a comprehensive overview of dislocation of the temporomandibular joint (TMJ), covering all relevant aspects, from aetiology and diagnosis to management. The treatment-oriented chapters describe nonsurgical, surgical and arthroscopic interventions, and the book closes by examining the role of total alloplastic reconstruction of the TMJ in patients with chronic jaw joint dislocation. Each chapter commences with a summary of key points and the clearly written text is supported by numerous clinical photographs, as well as by videos to which the reader will have online access. All of the authors are recognized experts in the topics that they discuss. Dislocation of the TMJ cons...
Clinical Ophthalmic Oncology
Written by internationally renowned experts, the 3rd edition of this six volume textbook provides detailed practical guidance and advice on the diagnosis and management of the complete range of ocular cancers. Supplying the reader with state-of-the-art knowledge required in order to identify these cancers early and to treat them as effectively as possible, this book is divided into six volumes: Basic Principles, Eyelid and Conjunctival Tumors, Orbital Tumors, Uveal Tumors, Retinal Tumors, and Retinoblastoma. The information presented enables readers to provide effective patient care using the latest knowledge on ophthalmic oncology and to verify diagnostic conclusions based on comparison wit...
MRI of the Temporomandibular Joint
This book is the outcome of a fruitful, long-standing cooperation between expert radiologists and clinicians, and explains the most relevant features and technical requirements that are needed to optimally conduct and assess MR examinations for temporomandibular joint (TMJ) pathologies. TMJ conditions are increasingly gaining attention, as the underlying diseases involved can vary considerably and be difficult to diagnose. Similarly, several imaging sub-specialties (e.g. dental radiology, neuroradiology, and musculoskeletal radiology) now find themselves dealing with the temporomandibular joints. The authors provide essential information on TMJ anatomy, dynamics, function and dysfunction. Correlations between clinical aspects and MRI findings are discussed and guidance for the correct interpretation of results is offered. Special findings that are helpful for differential diagnosis (arthritis, osteochondroma, synovial chondromatosis) are also examined. Given its extensive and varied coverage, the book offers a valuable asset for radiologists, dentists, gnathologists, maxillofacial surgeons, orthodontists and other professionals seeking a thorough overview of the subject
Blood
Following its highly successful and well-respected first edition, this thoroughly revised edition offers much more! Edited and authored by leading authorities in hematology, this scientific reference textbook now comes with a CD-ROM. Additional features include some of the more salient standard and current therapeutics and an easily accessible appendix that provides great reference. The CD-ROM contains 100 of the most critical illustrations from the text—great for quick consultation from your computer.
Small-Scale Fisheries in Europe: Status, Resilience and Governance
This book offers a comprehensive account of the status and dynamics of people participating in the small-scale fisheries (SSF) of Europe. It covers the situation of SSF in 25 coastal countries, thereby providing a portrait of almost every coastal country on the continent and analyzing the recent evolution of the sector. Small-scale fisheries are argued to be extremely important in Europe, as they provide employment and welfare, while increasing food sovereignty and maintaining communities in coastal areas. The recent worldwide focus on SSF derives from their environmental sustainability, which distinguishes many of their activities from those of large-scale fisheries. This book analyses the ...
