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Metaphors of Brexit
How were social media posts, scripted speeches, traditional news media and political cartoons used and understood during the Brexit campaign? What phrases and metaphors were key during and after the 2016 Brexit referendum? How far did the Remain and Leave campaigns rely on metaphor to engage with supporters in communicating their political positions? These questions, and many others, can be answered only through a systematic analysis of the actual language used in relation to Brexit by the different parties involved. By drawing on a range of data sources and types of communication, and presenting them as 'frames' through which individuals can attempt to understand the world, the author provides the first book-length examination of the metaphors of Brexit. This book takes a detailed look at the rhetorical language behind one of the major political events of the era, and it will be of interest to students and scholars of linguistics and political science, as well as anyone with a special interest in metaphor, rhetoric, Brexit, or political communication more broadly.
Politicians and Rhetoric
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
Gender and the Language of Illness
"Gender and the Language of Illness is based on the findings of a large number of interviews with people talking about their experiences of many different types of illness. Their use of language shows the influences of gender, social class and age and reveals conformity and resistance to gender stereotypes. Women express negative feelings towards illness more confidently than men who are usually more hesitant about expressing a personal response. Women tend to see illness as an opportunity for self-transformation, while men often distance themselves from the experience by pretending it is happening to someone else. Women from a high social class are more critical of the health system and older women see themselves as authorities on illness and suffering. However, there is also resistance to stereotypes by higher class and younger men who redefine their gender identity by using 'feminine' language and by treating illness as an opportunity to develop a new dynamic sense of self." --Publisher.
The Communication of Leadership
Unique in terms of approach and content, this book takes a linguistic analysis of political leadership to see if, how and why metaphors are used for oratorical and rhetorical purposes.
Good Practice in Assessing Risk
This book is a comprehensive guide to good practice for those working with risk, covering a wide variety of social care settings. The contributors discuss a range of key issues relating to risk including positive risk-taking, collaborating with victims and practitioners in the design of assessment tools, resilience to risk, and defensibility.
British Generalship on the Western Front 1914-1918
This book explores the British Army's response on the Western Front to a period of seminal change in warfare. In particular it examines the impact of the pre-war emphasis on worldwide garrison, occupation and policing duties for the Empire's defence of the mindset of the Army's leadership and its lack of preparation for a continental war involving a massive, unplanned increase in men and material. The reasons for the poor performance in the early years of the war, notably professionalism within the British Army, including poor staff work, 'trade unionism', careerism within the high command, and the tendency of an overconfident hierarchy to ignore the need for reform to tackle the tactical st...
Prostate Cancer and the Man You Love
Prostate cancer is the most commonly diagnosed cancer in men after skin cancer. However this cancer is highly curable and most men live for many years after treatment; only eleven percent of cancer deaths are due to prostate cancer. It is well known that the side effects of the treatment cause more suffering than the disease itself. Side effects of surgery include incontinence and erectile difficulties; radiation therapy leads to urinary and bowel problems; and androgen deprivation (hormone) therapy leads to a broad range of long-term side effects affecting physical and emotional functioning. But it is not only the man who suffers through treatment and its side effects. The partners and spou...
