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Political Campaign Communication
Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.
Images, Issues, and Attacks
Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.
Political Communications
The results of British elections depend increasingly on what happens during the intensive four-week campaign, a period shaped not simply by what politicians do and say, but by how it is reported to the public through the mass media. This book, the fourth such collection on each election since 1979, examines the dialogue conducted via the press, television and the opinion polls between politicians and the people in the 1992 campaign. A mixture of academic research, expert experience and personal reflection, the chapters are written not only by academic scholars, but by professionals from the worlds of television, newspapers, polling and party organisation. The book will be of great interest not only to academic political scientists, but to politicians, journalists, market researchers and party workers - indeed, to all with an active interest in elections and the mass media in Britain.
Democratization and the Media
Mass communications media play a potentially crucial role both in democratization and in ensuring democracy's survival. The essays in this volume analyse differing aspects of the complex relationship between the media and democracy in a diverse range of national contexts.
Decisionmaking in a Glass House
No longer preoccupied with the East-West divide, contemporary foreign policymakers now have to confront regional conflicts, peace-enforcing and humanitarian missions, and a host of other global problems and issues in areas such as trade, health, and the environment. During the Cold War a widely-shared consensus on national interest and security in the United States and western Europe affected news reporting, public opinion, and foreign policy. But with the end of this Cold War frame of reference, foreign policy making has changed. As we enter the new century, the question is how and to what extent will the new realities of the post-Cold War world_as well as advances in communication technology_influence news reporting, public attitudes, and, most of all, foreign policy decisions on both sides of the Atlantic Ocean. In this volume, American and European scholars examine change and continuity in these important aspects of the foreign policy process at the beginning of the 21st century.
Terminology
In the era of information technology, the need to communicate data effetively and precisely has given a boost to research in terminology. This collection of 14 articles by experts from different backgrounds deals with linguistic problems and technical aspects of terminology; in addition, there are articles relating to terminology in specific subject fields lexicography, physical sciences, chemistry, social sciences and medicine.By presenting various approaches and applications, the volume raises fundamental questions about the use of concepts and the ordering of knowledge. Moreover, important new insights into the principles and methods employed in terminology management are offered by the ways in which contributors have tackled problems of communication in their specific subject fields.
Political Sociology
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On Message
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
