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What's in a Name?
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
The Advertising Business
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
Keynes's Vision
John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. This new book by John Philip Jones describes the main features of Keynes's work, including the fiscal and monetary policies he recommended, together with a detailed trackin
How Advertising Works
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
The Escape
A drug deal, a betrayal, and a monumentous fall from grace. As criminal kingpin of Sovereign City, Bryan Wattson has everything: money, power, and the sense of invincibility that goes with it. But after a botched drug deal leaves him betrayed by his former business partner, shot and left for dead, Bryan is sentenced to thirty years in prison, After breaking out ten years later, Bryan learns the hard way exactly how enormous square one really is. With this second chance, Bryan has only one thing on his mind: getting revenge on the man who betrayed him.
U. S. Army Register
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What's in a Name?
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.
Toast
"Toast" is Slater's extraordinary story of a childhood remembered through food. A bestseller and award-winner in the United Kingdom, "Toast" is sure to delight both foodies and memoir readers on this side of the pond.
