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China's Super Consumers
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives...
Designated Drivers
Offers insight into the Chinese economy through the lens of the auto industry, uses case studies to illustrate China's explosive growth over the last three decades, and explores the strengths and weaknesses of the Chinese economy.
Startup Asia
Showing how entrepreneurs and investors can start up in Asia and go global, the book provides a first-hand, on-the-ground tour of the new technology centers that are gaining momentum all over Asia. Interviews with the most successful venture capitalists and entrepreneurs reveal their winning strategies and show how a new generation of entrepreneurs in China and India are no longer looking to the West for their cues - but are instead crafting their own local business models and success strategies.
Workforce
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Workforce Management
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Beijing & Shanghai
colorful and dramatic role with the blessings of heaven and earth. --Book Jacket.
Beijing and Shanghai
China's drive into the 21st century has been fueled by the relationshipand competitionbetween Beijing, its ancient political and cultural capital, and Shanghai, its economic growth engine. The history of modern China, since 1850, has in many ways been def
International Business
"This is a wonderful text, remarkable for its breadth and freshness of approach. Hill links the often arcane world of international business to society and history. He has a good eye for the telling detail and the illuminating quotation. I shall be recommending this to my friends who are teaching, saying 'read this and get your students to stay curious.'" —John Stopford, Emeritus, London Business School Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing ma...
China aktuell
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