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Perspectives on Branding
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tan...
PerspectivesTM on Marketing
Who's the real marketing expert: the agency or the client? Each has a different approach to what really works and what consumers will respond to. Each approaches marketing strategy from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Marketing is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Michael Hand gives the client point of view on topics including the dynamics of the client/agency relationship,what marketing's really about, executing a successful campaign, the best ways to measure results, ...
Digital Publishing to Go
Miletsky presents a fast-paced, easy-access guide that distills the most critical information experienced desktop publishers need to achieve better results and higher productivity. The book is replete with techniques for both QuarkXPress and PageMaker, on both Mac and PC--as well as tips for integrating graphics and document files from the leading image and word processing software.
Perspectives on Increasing Sales
Who’s the real sales expert: the salesperson or the consumer? Each has a different approach to effective sales and what will really move the consumer to take action. Each approaches buying and selling from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Increasing Sales is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Marvin Miletsky provides the salesperson perspective while James Callander gives the customer point of view on topics including finding new leads and prospects, successful negotiations, landing an account and closing the deal, managi...
Principles of Internet Marketing: New Tools and Methods for Web Developers
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Ricky, the Rock That Couldn't Roll
Unlike the other rocks that he plays with, Ricky can't roll because he isn't round. His friends help him to overcome his challenge and find a way for him to play like everyone else.
Outlines and Highlights for Principles of Internet Marketing by Jason Miletsky, Isbn
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9781423903192 .
Photoshop 6 Primer
Photoshop 6 Primer distills the most critical information graphic design professionals need to know about Photoshop 6 into one fast-paced, easy-access guide designed for experienced Photoshop users. This solutions-oriented guide addresses every aspect of working with Photoshop 6, focusing on the program's powerful new capabilities and updated user interface. Coverage includes: Photoshop 6's revamped interface, sophisticated photographic processing techniques, working with layers and new layer styles; making the most of filters; using Photoshop 6's improved text handling features, and working with Photoshop's integrated ImageReady 3.0 Web graphics tools. Jason Miletsky offers practical case studies, checklists, and troubleshooting tips; detailed guidance for integrating Photoshop graphics into third-party software such as QuarkXPress; and even practical Photoshop techniques for enhancing the profitability of an electronic publishing business.
Perspectives on Marketing
Marketing is not an exact science, and marketing issues are often interpreted, defined, and approached differently by different people, creating the potential for a disconnect in communication. This is particular true of the client/agency relationship, which oftentimes looks at a single marketing issue in radically different ways. "Perspectives on Marketing" is a unique spin on the he said/she said format, giving both the agency side (Jason Miletsky - CEO, PFS Marketwyse) and the client side (Mike Hand - Director of Sports Marketing, Hershey's) of a number of topics that deal with marketing and the client/agency relationship. It examines over 100 compelling and important marketing issues that marketers deal with on a regular basis, such as how to best measure ROI, how to determine the best means for reaching an audience, and how to craft the most effective message. Each topic is approached from both points-of-view in a conversational, point/counter point style. This unique approach provides a frank, insightful, and enjoyable look into the whole of the marketing process, and helps promote understanding between the marketer and the client
