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Environmental Innovation and Firm Performance
The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.
Regenerative Strategies
Proposes a new regenerative strategy that encapsulates cutting-edge climate science solutions and a new purpose for the firm.
Environmental Innovation and Firm Performance
The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.
Essentials of Corporate Communication
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Building Strategic Capabilities in Emerging Markets
Analyzes how emerging market firms upgrade their capabilities to compete globally despite operating in challenging home country environments.
A New Reference Grammar of Modern Spanish
(abridged and revised) This reference grammar offers intermediate and advanced students a reason ably comprehensive guide to the morphology and syntax of educated speech and plain prose in Spain and Latin America at the end of the twentieth century. Spanish is the main, usually the sole official language of twenty-one countries,} and it is set fair to overtake English by the year 2000 in numbers 2 of native speakers. This vast geographical and political diversity ensures that Spanish is a good deal less unified than French, German or even English, the latter more or less internationally standardized according to either American or British norms. Until the 1960s, the criteria of international...
Cambridge Handbook of Routine Dynamics
A comprehensive introduction and overview of research in Routine Dynamics written by the central researchers in the field.
International Business Strategy
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
A Guide to the Latin American Art Song Repertoire
A reference guide to the vast array of art song literature and composers from Latin America, this book introduces the music of Latin America from a singer's perspective and provides a basis for research into the songs of this richly musical area of the world. The book is divided by country into 22 chapters, with each chapter containing an introductory essay on the music of the region, a catalog of art songs for that country, and a list of publishers. Some chapters include information on additional sources. Singers and teachers may use descriptive annotations (language, poet) or pedagogical annotations (range, tessitura) to determine which pieces are appropriate for their voices or programming needs, or those of their students. The guide will be a valuable resource for vocalists and researchers, however familiar they may be with this glorious repertoire.
Não mais amores
Todos os contos de Javier Marías reunidos pela primeira vez num só volume. Uma irresistível porta de entrada na obra de um dos mais aclamados autores espanhóis do presente. Plano Nacional de Leitura Literatura - Dos 15 aos 18 anos - Maiores de 18 anos «Nada é nunca certo, mas, dado o pouco que frequentei a nobre arte do conto nos últimos tempos, é possível que já não escreva mais nenhum e que o que aqui se oferece acabe por ser a totalidade aceite e aceitável da minha contribuição para o género. Tenho poucas dúvidas de que, a ser assim, o dito género não perderá grande coisa.» Javier Marías Excelente porta de entrada no universo Marías, Não mais amores reúne todos os ...
