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Brands Win Championships
Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professio...
Athletes Are Brands Too
The only marketing guide that teaches athletes the skill of personal brand-building.
Resolute
Bomber Command pilot George Dunn DFC L d'H completed forty-four operations during the Second World War. George flew his first tour in 1943, on Handley Page Halifax bombers, during one of the most intense periods of the bombing war. Following two trips as a second pilot with No. 10 Squadron, to gain operational experience, George, accompanied by his usual flight engineer Ferris Newton DFM, then flew with No. 76 Squadron crew from May to October 1943, taking part in the Battle of the Ruhr, the Battle of Hamburg and the raid against the German secret weapon research station at Peenemünde. On completion of his tour, and a period as an instructor pilot, George then took up duties flying de Havil...
Once Bitten
. . . Not just another 'climber gets stuck on mountain but survives to tell the tale' book. The gripping accounts. . . are all there, but the other half of the book is all about the journey Nigel has made since. . . and his refusal to disappear into the crevasses of self pity and helplessness.--Carolyn Budding.
Blindsight
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how...
Big Picture Strategy
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leade...
The Middle of the Night Book
The book that puts your baby back to sleep. When your baby or toddler inevitability wakes in the middle of the night, turn to this tool that uses the basic meditation of a body scan, to aid in the soothing your child back to sleep.
Biscuit for Your Thoughts?
Foreword Reviews' 2014 INDIEFAB Book of the Year Award Winner, Silver, Pets (Adult Nonfiction) ADORABLE DOG PHOTOS PAIRED WITH PEARLS OF HUMAN WISDOM THAT HAVE BEEN REINTERPRETED THROUGH CANINE EYES Dogs have mastered the art of living the good life. Every day is a glorious adventure. Every blade of grass is new and every squeak from their toy is as sweet-sounding as the last. In Biscuit for Your Thoughts, these practitioners of canine zen impart their wisdom, cultivated over thousands of years, to help us mere humans better deal with the rigors of our bipedal lives.
Pinkoes and Traitors
This compelling account of a turbulent period in the history of the BBC opens at a time of national decline under the Labour governments of Harold Wilson and James Callaghan, and ends during Margaret Thatcher's iconoclastic Conservative premiership. The intervening years saw mass unemployment, trade union strikes and war in Northern Ireland and the Falklands - as well as legendary BBC programmes such as Live Aid, Fawlty Towers and Dad's Army, The Singing Detective and Tinker Tailor Soldier Spy, and David Attenborough's Life on Earth. Comprehensively revised and expanded for this new edition, Jean Seaton's perceptive study presents an absorbing analysis of an institution that both reflects Britain and has helped to define it.
