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Consumer Behavior and Marketing Strategy
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Understanding Consumer Decision Making
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Advertising and Consumer Psychology
The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.
A Climate Policy Revolution
Humanity’s best hope for confronting the looming climate crisis rests with the new science of complexity. The sheer complexity of climate change stops most solutions in their tracks. How do we give up fossil fuels when energy is connected to everything, from great-power contests to the value of your pension? Global economic growth depends on consumption, but that also produces the garbage now choking the oceans. To give up cars, coal, or meat would upend industries and entire ways of life. Faced with seemingly impossible tradeoffs, politicians dither and economists offer solutions at the margins, all while we flirt with the sixth extinction. That’s why humanity’s last best hope is the ...
The Cumulative Book Index
A world list of books in the English language.
