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Sports Marketing
This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports
Measuring Marketing
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need a firm understanding of marketing’s impact on a business or product line, it clearly explains the metrics that you can use to measure marketing. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics—including significant updates to the online/digital/social area— Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.
Red Sox vs. Braves in Boston
For 52 years, Boston was a two-team Major League city, home to both the Red Sox and the Braves. This book focuses on the two teams' period of coexistence and competition for fans. The author analyzes the Boston fan base through trends in transportation, communication, geography, population and employment. Tracing the pendulum of fan preference between the two teams over five distinct time periods, a deeper understanding emerges of why the Red Sox remained in Boston and the Braves moved to Milwaukee.
My Lovely Wife
My Lovely Wife is a powerful memoir of one man's overwhelming love for his wife through mental illness and psychosis. Mark and Giulia fell for each other in their teens, married in their 20s, and didn't realize what their love would demand of them until Giulia suffered a terrifying and unexpected psychotic break at the age of twenty-seven. Hospitalized for almost a month, she was tormented by delusions and paranoia. Upon release, she sunk into an extended suicidal depression during which Mark, struggling to support Giulia, was torn between the demands of keeping her safe and following doctor's orders, and honouring her independence and making her feel loved. Eventually, Giulia fully recovere...
The Olympic Games Effect
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with ...
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