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Breakthrough Women's Running
Breakthrough Women's Running propels female runners past their challenges to become the best runners they can be. It includes training plans, exercises, and stretches to build strength and stamina, and it offers guidance on training through the menstrual cycle, while pregnant, and after childbirth.
Designing Brand Identity
Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes fro...
Once Upon In Our Minds
The book "Once Upon In Our Minds" is an anthology, compilation of short stories written by budding young writers, ages 5 to 12. These stories depict some fun facts and fiction that the kids have imagined, into a string. It is a wonderful collection of moral stories, mythical tales and more, that will inspire and mesmerize you. “Once Upon In Our Minds” is an initiative by AU Ridhhaan Jaiin to give platform to the young writers like him. So, pick up a copy today and enjoy reading about different genres like horror, comedy, mystery and more, written by young creative minds of the next generation!
The Hardware Startup
Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. Validate your idea by learning the needs of potential users Develop branding, marketing, and sales strategies early on Form relationships with the right investment partners Prototype early and often to ensure you're on the right path Understand processes and pitfalls of manufacturing at scale Jumpstart your business with the help of an accelerator Learn strategies for pricing, marketing, and distribution Be aware of the legal issues your new company may face
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Our Thoughts
All these great minds discovered the secret to living a happy, purposeful and productive life, and it’s this: We live in a world of thought. Our thoughts create our experiences, and thus, we experience what we think. It is the quality of our thoughts, then, that create the quality of our life. Thoughts have no power in and of themselves; it is only when we actively engage our attention in them that they become real. When we interact with certain thoughts, we begin to feel the feelings that these thoughts have triggered—we enter a new emotional state, which determines how we act. It's not the thoughts that pass through your mind that have an impact on your life; it's the one you own and dwell on all day. When we agree to give our attention to a concept, it gradually becomes more real to us and gains more power over our lives." “Our Thoughts” is a book that comprises different thoughts from a 12 year old to a grown-up adult; thoughts that can provoke the world to change.
Likeonomics
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world ca...
That Will Never Work
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company - all revealed by co-founder and first CEO Marc Randolph. "Engaging and insightful." --Reed Hastings, CEO of Netflix "As the founding CEO, Marc Randolph's leadership defined the culture of Netflix and laid the groundwork for successive, global revolutions in how we make and consume entertainment." --Gina Keating, author of Netflixed: The Epic Battle for America's Eyeballs "Charming, fascinating and very funny. If you've ever wondered how to turn an idea into a global household name, Marc Randolph will demystify the world of Silicon Valley start-ups, and make you laugh a lo...
Pedagogy, Image Practices, and Contested Corporealities
This volume focuses on popular film, television, and online representations of contested corporealities and contributes to visual culture studies, disability studies, critical pedagogy, and medical humanities. Emphasizing unruly embodiments that transgress and transform, the volume conceptualizes visual culture as a space of query and accountability. In their introduction, the editors underline how spaces of cultural production provide necessary contexts for analyzing the social impact of contested corporealities. Contributors, in turn, offer new perspectives on technologies, disability, and cultural production. Eunjung Kim argues that life-size dolls in contemporary art films show how acts ...
