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Customer-effective Web Sites
Build e-Commerce sites that help customers achieve their goals better, smarter, and faster with 17 customer directives every site must follow to succeed. In this book, Dalgleish, a leading Gartner Group consultant, helps readers gain a competitive advantage by defining their key customer requirements and communicating them effectively to Web developers.
Submit Now
Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.
Journeywork
None
Encounters Beyond the Gallery
Encounters Beyond the Gallery challenges the terms of their exclusion, looking to relational art, Deleuze-Guattarean aesthetics and notions of perception, as well as anthropological theory for ways to create connections between seemingly disparate worlds. Embracing a unique and experimental format, the book imagines encounters between the art works and art worlds of Rirkrit Tiravanija, Tamil women, the Shipibo-Conibo of Eastern Peru and a fictional female contemporary artist named Rikki T, in order to rethink normative aesthetic and cultural categories. Its method reflects the message of the book, and embraces a plurality of voices and perspectives to steer critical attention towards the complexity of artistic life beyond the gallery.
Garden of Light
Local artist Russell Moses creates wallworks that shimmer and shift, fade and glow; like the passing of day to night, and season to season. Sometimes made with landscape gardener's materials, and marked with patterns found in the earth, across cut stone or on water, twenty works create a garden of light that evokes Moses' visceral and soul-felt response to places nearby--Gallery website.
Lisa Chandler
None
All Materials Salvaged
Artist duo Kemi Niko & Co. describe their public art projects, Miniature Hikes, and Huts of Welling Town, documenting the public response to the projects, and the background to the huts and their construction.
Choice
None
Small Business Sourcebook
A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.
