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UX Redefined
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.
Design, User Experience, and Usability: Design Discourse
The three-volume set LNCS 9186, 9187, and 9188 constitutes the proceedings of the 4th International Conference on Design, User Experience, and Usability, DUXU 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, in Los Angeles, CA, USA, in August 2015, jointly with 13 other thematically similar conferences. The total of 1462 papers and 246 posters presented at the HCII 2015 conferences were carefully reviewed and selected from 4843 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire fiel...
Design, User Experience, and Usability: Interactive Experience Design
The three-volume set LNCS 9186, 9187, and 9188 constitutes the proceedings of the 4th International Conference on Design, User Experience, and Usability, DUXU 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, in Los Angeles, CA, USA, in August 2015, jointly with 13 other thematically similar conferences. The total of 1462 papers and 246 posters presented at the HCII 2015 conferences were carefully reviewed and selected from 4843 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire fiel...
Design, User Experience, and Usability: Users and Interactions
The three-volume set LNCS 9186, 9187, and 9188 constitutes the proceedings of the 4th International Conference on Design, User Experience, and Usability, DUXU 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, in Los Angeles, CA, USA, in August 2015, jointly with 13 other thematically similar conferences. The total of 1462 papers and 246 posters presented at the HCII 2015 conferences were carefully reviewed and selected from 4843 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 132 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 67 papers included in this volume are organized in topical sections on users in DUXU, women in DUXU, information design, touch and gesture DUXU, mobile DUXU, and wearable DUXU.
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Das neue Marketing-Mindset
Der Bedeutungswandel des Marketings wurde spätestens mit dem Einzug der Digitalisierung spürbar: durch die Reduktion auf Verkaufszahlen und Kommunikation hat es sich selbst fast überflüssig gemacht. Marketing braucht Erneuerung und Rückbesinnung zugleich. Die Zukunft des Marketings liegt im Kristallisationspunkt aller unternehmerischer Tätigkeiten – dem radikalen Fokus auf den Kunden. Während viele Marketing-Ratgeber mit dem Appell „Zurück zum Kunden“ enden, zeigen die Autoren hier im Detail, warum Marketing ein neues Mindset braucht, wie es sich strategisch neu aufstellen und operativ zum Wohle des Kunden umsetzen lässt: empathisch, agil, ganzheitlich vernetzt und iterativ. S...
Entwicklung eines Analysetools zum Aufbau von Akzeptanzkriterien im Kontext der User Experience von Pflegepersonal
Akademische Arbeit aus dem Jahr 2019 im Fachbereich Informatik - Programmierung, Note: 1,0, Hochschule RheinMain, Sprache: Deutsch, Abstract: In der vorliegenden Arbeit wird im Rahmen einer weiterentwickelten Webanwendung ein Analysetool zum Aufbau von Akzeptanzkriterien entwickelt. Zunächst wird der Einzug der Informationswissenschaft in den engeren medizinischen Behandlungsbereich und in die Pflege analysiert. Die Ausarbeitung von Akzeptanzkriterien eines Pflegers während und nach der Interaktion mit einer Pflegedokumentationssoftware erfolgt auf Grundlage mehrerer Komponenten: Evaluationen aus dem Projekt INFODOQ, Facharbeiten sowie DIN EN ISO-Normen bezüglich der Gestaltung gebrauchst...
