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The Way We'll Be
According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way We’ll Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we’re headed–politically, culturally, and spiritually. The American dream is in transition; it is rapidly being redefined by four meta-movements: living with l...
Beyond the Horse Race
John Zogby, one of America's most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been well or badly.
First Globals
Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First Globals are a transformative group and Zogby and Kuhl provide a clear road map for managers, marketers, change-makers, parents, and First Globals themselves.
The Uticans
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We Are Many, We Are One
"Space and geography, demographics and culture are less and less relevant. It is no longer about where people are born or where they live. It is more about who they are, how they see themselves, and with whom they choose to identify. This new world is as much about how we choose to identify ourselves, how we define our own priorities, and who we ourselves choose as our cohort as it is about where we physically work, play or worship. “The uniqueness of Tribal Analytics is that it ‘segments’ the population based on self-identified tribal affinities — shared values, life philosophies and outlooks. In doing so, it transcends demographics and other category-specific attitudes and behaviors that would be the basis of a traditional market segmentation study. Along the way, be prepared to see your own family and friends in a completely new way. You will meet the Persistents, the Outsiders, the Creatives, The One True Path, the Land of the Free. Find out who you, your customers, your target voters, and your neighbors really are."--Online blurb.
Arab Voices
The Arab World is a region that has been vastly misunderstood in the West. Arab Voices asks the questions, collects the answers, and shares the results that will help us see Arabs clearly. The book will bring into stark relief the myths, assumptions, and biases that hold us back from understanding this important people. Here, James Zogby debuts a brand new, comprehensive poll, bringing numbers to life so that we can base policy and perception on the real world, rather than on a conjured reality. Based on a new poll run by Zogby International exclusively for this book, some of the surprising results revealed include: * Despite the frustration with the peace process and the number of wars of t...
The Values Divide
John White's fascinating new book explores the increasingly dominant role values play in today's public and private life, concluding that a serious rift in political and cultural values in America produced the astounding tie between George W. Bush and Al Gore in the 2000 presidential election. White argues that while politically important, the present “values divide" goes much deeper than cultural conflicts between Republicans and Democrats. Today, citizens are reexamining their own intimate values––including how they work, live, and interact with each other––while the nation’s population is rapidly changing. Collectively the answers to these value questions, White contends, have...
In Defense Of Public Opinion Polling
In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance?
Safe Passage
History records only one peaceful transition of hegemonic power: the passage from British to American dominance of the international order. To explain why this transition was nonviolent, Kori Schake explores nine points of crisis between Britain and the U.S., from the Monroe Doctrine to the unequal “special relationship” during World War II.
Iran Versus America?
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