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A History of Corporate Finance
An overview of the role of institutions and organisations in the development of corporate finance.
Branding Only Works on Cattle
Most people don’t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little – if anything – to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience – so what matters isn’t how creative, cool, or memorable the advertising is, but how companies can affect consumer behaviour. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential guide to understanding and thriving on this new branding dynamic.
Tell The Truth
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.
Introduction to World War I
World War I, also known as the Great War, was a global conflict that lasted from 1914 to 1918. It was fought between the Central Powers (Germany, Austria-Hungary, the Ottoman Empire, and other smaller nations) and the Allied Powers (Great Britain, France, Russia, and other smaller nations). The war began after the assassination of Archduke Franz Ferdinand of Austria-Hungary, an event that triggered a series of alliances, tensions, and mobilizations among the major European powers. The war was characterized by new technologies and tactics, including the use of machine guns, planes, tanks, and chemical weapons. It resulted in millions of casualties and enormous social and economic changes across the globe. The Treaty of Versailles, which ended the war, imposed harsh penalties on Germany and other Central Powers, setting the stage for another major conflict in the next decades. The legacy of World War I has been felt throughout the 20th century and beyond, shaping politics, diplomacy, and culture in numerous ways.
Killing the Planet
In Killing the Planet: How A Financial Cartel Doomed Mankind, best-selling authors Rodney Howard-Browne and Paul L. Williams investigate the true motives and consequences of the Pilgrim Society. Early members of the Society included J. P. Morgan, Andrew Carnegie, Andrew Mellon, Cornelius Vanderbilt, Paul Warburg, Mortimer I. Schiff, Otto Kahn, and John D. Rockefeller. Although the Pilgrim Society and the powerful men involved are often praised for their philanthropic actions, Howard-Browne and Williams show that the Society was self-serving and subjected the American people to a brutal system of economic tyranny, one which is still in place today. As a sequel to The Killing of Uncle Sam, Killing the Planet is a thoroughly documented and impeccably researched book, with over 1,500 footnotes. It shows how mankind has become enslaved within the Luciferian world system that is managed and controlled by the world's wealthiest families. The book is not full of conspiracy theories but instead, unfortunately for all of humanity, full of gut-wrenching facts.
Liberties Journal of Culture and Politics
"A Meteor of Intelligent Substance" "Something was Missing in our Culture, and Here It Is" "Liberties is THE place to be." Liberties, a journal of Culture and Politics, is essential reading for those engaged in the cultural and political issues and causes of our time. Liberties features serious, independent, stylish, and controversial essays by significant writers and leaders throughout the world; new poetry; and, introduces the next generation of writers and voices to inspire and impact the intellectual and creative lifeblood of today's culture and politics.
A Call for Judgment
Our prosperity requires the enterprise of innumerable individuals and businesses who exercise their imagination and judgment-and bear responsibility for outcomes. And widespread enterprise is fostered through dialogue and relationships, not merely prices in anonymous markets. Yet modern finance blatantly neglects these necessary elements for enterprise. In the last several decades finance has become increasingly centralized, distanced, and mechanistic. Instead of many lending officers making judgments about borrowers they know, credit decisions are the output of the models of a few Wall Street wizards and credit agencies. This robotic centralized finance stifles the dynamism of the real econ...
At Home with Pornography
Twenty-five years after the start of the feminist sex wars, pornography remains a flashpoint issue, with feminists locked in a familiar argument: Are women victims or agents? In At Home with Pornography, Jane Juffer exposes the fruitlessness of this debate and suggests that it has prevented us from realizing women's changing relationship to erotica and porn. Over the course of these same twenty-five years, there has been a proliferation of sexually explicit materials geared toward women, made available in increasingly mainstream venues. In asking "what is the relationship of women to pornography?" Juffer maintains that we need to stop obsessing over pornography's transgressive aspects, and s...
