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Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought. But we are no longer in charge. They are. And that is why we must change our marketing concept from the Caveman Way to the WOO Way. A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects, in essence courting them. Cavemen Can’t Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only to become a customer, but to m...
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While informative, perhaps even entertaining, the ultimate purpose of this book is to equip Learning and Development professionals with a scientifically valid, practical, applicable process for adding game mechanics to their learning programs in a manner that will be "fun" for their specific learners.
Discusses the importance of physical conditioning and the ways in which persons with an amputation can achieve fitness by adapting their prosthesis to the exercise regime &/or following a conditioning program without it. Several amputation levels are covered and variations on how the desired exercises can be accomplished are included. Covers the following conditioning exercises: calisthenics, stretching, shoulders, legs, abdominals, and more. List of special resources related to sports for the disabled. Glossary and bibliography. Over 100 b/w photos.
Alan Turing is a patron saint of Manchester, remembered as the Mancunian who won the war, invented the computer, and was all but put to death for being gay. Each myth is related to a historical story. This is not a book about the first of those stories, of Turing at Bletchley Park. But it is about the second two, which each unfolded here in Manchester, of Turing's involvement in the world's first computer and of his refusal to be cowed about his sexuality. Manchester can be proud of Turing, but can we be proud of the city he encountered?
You Work with a Bunch of Liars—Learn What to Do About It Sure, everyone tells little white lies now and then, but real deception in the workplace is a poison that can destroy relationships, careers, and companies. Carol Kinsey Goman, a leading workplace body language expert, combines her own experiences with the latest research to identify fifty subtle physical and vocal cues that will enable you to spot destructive workplace lies. She analyzes the role we play in supporting lies—how our own vanities, desires, self-deceptions, and rationalizations allow us to be duped. And once you detect a lie, she provides tactical advice on how to respond, whether the liar is above, below, or on the same level as you—even if it's your boss.